Tequila With A Deer on the Label Tastes Better


Brent Terrazas points to a strange DavidandGoliath-created commercial for Cazadores Tequila in which a Mexican man envisions the creation of the perfect tequila. For inspiration, he "gazed into his agave fields" and saw...Russian ballet dancers....and a lot of other things. Finally, he sees a deer and that becomes his inspiration and the tagline for this commercial, "The one with the deer on it." Not your normal tequila marketing for sure but a very smart implementation of brand differentiation...even it is just about the label.

by Steve Hall    Jul-24-07   Click to Comment   
Topic: Commercials, Good   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



I like the jagermeister story of the deer better. less contrived, more convincing. execution seems a little cheap for a high end beverage.

Posted by: francois on July 24, 2007 12:27 PM

As long as it helps people remember the deer, it'll pop back in their head in the liquor store when browsing the Tequila. Operation successful.

Posted by: MrAgave on July 24, 2007 8:37 PM

having worked with HAPPY, it's no wonder that this spot is great.

nice work, guys.

Posted by: scott on July 25, 2007 2:21 AM

Featured FREE Resource: