T-Mobile Scratches Up Teeny Bopper Data with Cheesy, Transparent Quiz Ads

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We don't know why, but lately we're paying a lot of attention to the ads that appear on MySpace. Taking advantage of the teens who sit around filling out blog questionnaires all day, T-Mobile recently launched a quiz campaign where you're asked all sorts of inane multiple-choice questions by people who still think other people say "posse."

A variation involving pets is here. We're reminded of a campaign Match.com is also running.

It's always wince-worthy to watch big brands work hard to catch the thought streams racing through a whole 'nother world. Then again, maybe there's something to these individual-toting ad messages. MySpace's Shawn Gold did recently mention the social networking giant wanted to release user psychographics.

by Angela Natividad    Jul-12-07   Click to Comment   
Topic: Campaigns, Online   

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