Umpqua's 'Lemonaire' Gives Pint-Sized Take to Burgeoning Business

lemonaire.jpg

We liked this would-be viral for Umpqua Bank by Creature, which showcases the travails of the budding entrepreneur from the eyes of a seven-year-old "lemonaire" who hasn't yet learned there are myriad ways in which life can maim and destroy the dreams you hold dear.

Of potential lemonade stand competitors, the little hero ambitiously opines, "I'm gonna crush them and turn them into parking lots."

We're touched.

We also like the tack Umpqua took in not putting together some gritty astroturf viral. They effectively converted an obscure brand we've seen on a couple of drab buildings into a sunshiny, fun place to teach one's kiddies about the value of money ... and interest rates.

It's worth mentioning that Jim Haven served as creative director on this spot. We'd hate on him some more but we're still pleasantly sedated by all the yellow on the Lemonaire site.

by Angela Natividad    Jul-27-07   Click to Comment   
Topic: Brands, Good, Online, Video   

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Comments



Comments

First Reaction: Better than anything on "On the Lot"

Posted by: Kenso on July 27, 2007 2:54 PM

First Reaction: Better than anything on "On the Lot"

Posted by: Kenso on July 27, 2007 2:56 PM





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