Alaska Airline Revives Paul Revere ... for Boston Flights!

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Adrants reader Will sent us footage of this guerrilla promotion that Alaska Airlines conducted in Portland for its non-stop to Boston service. The statue to the right of the Paul Revere guy is also an actor, though it's unclear what he's there to do besides freak people out.

We're trying to work out how you would gauge how well this converted on a survey. What would you ask people?

How Did You Hear About the Boston Non-Stop Flights?

- Via email
- Through a friend or Alaska Airlines employee
- Internet surfing (enter website)
- Via man dressed like Paul Revere/painted statue guy in Portland square (circle one)

by Angela Natividad    Aug-31-07   Click to Comment   
Topic: Brands, Guerilla, Promotions   

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Comments



Comments

Well, how many folks will actually relate the "guy in the costume" on the horse to Paul Revere? Why is this guy in the Halloween outfit on a horse yelling stuff about Boston?

Posted by: Propaganda Minister on August 31, 2007 10:56 AM





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