AT&T Rubs Elbows with Vlogger, who Produces Ad in Gratitude
There's this little video ad that's been hovering in the corner of our MySpace homepage for over 24 hours (which means we've seen it about 648 times). It is entitled "AT&T Simplified Billing." In it a girl named Justine demonstrates (via iPhone) how AT&T simplified its billing process, thereby simplifying her life.
Backstory: Justine complained about a very long, very high bill in a previous spot on her blog, so to appease Her Highness AT&T decided to remove its itemized detail.
The fruits of UGC are finally being realized.