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AT&T Rubs Elbows with Vlogger, who Produces Ad in Gratitude


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There's this little video ad that's been hovering in the corner of our MySpace homepage for over 24 hours (which means we've seen it about 648 times). It is entitled "AT&T Simplified Billing." In it a girl named Justine demonstrates (via iPhone) how AT&T simplified its billing process, thereby simplifying her life.

Backstory: Justine complained about a very long, very high bill in a previous spot on her blog, so to appease Her Highness AT&T decided to remove its itemized detail.

The fruits of UGC are finally being realized.

by Angela Natividad    Aug-30-07   Comments (1)   
Topic: Online
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Comments

She;s the new Ellen Feiss!

http://www.adrants.com/2002/10/ellen-the-viral-marketing-queen.php

Posted by: Steve Hall on August 31, 2007 9:27 AM

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