'But Sir, This Looks Nothing Like My Business!'
Here's a winning story. Agency Lindsay, Stone & Briggs out of Madison took its gig out onto the street for a popular sidewalk sale called Maxwell Street Days.
With older ad concepts hanging from racks like so many fusty furs, CD Bill Winchester and copywriter Lee Schmidt drummed up ads on-the-spot for paying customers seeking a quick creative fix. Streetside clients included a fifth-grade teacher-cum-golf-aficionado, the College Barber Shop and an at-home health nurse.
Agency creatives: streetside caricature artists of tomorrow?
Clever, down-to-earth way to get your community invested in your success. Kudos to LSB, and in particular Winchester and Schmidt, for a charming performance.
We'd make a cheap crack about hard-up agency life, but apparently the firm didn't need the extra cash. Proceeds went to the Madison Children's Museum.