'But Sir, This Looks Nothing Like My Business!'
Here's a winning story. Agency Lindsay, Stone & Briggs out of Madison took its gig out onto the street for a popular sidewalk sale called Maxwell Street Days.
With older ad concepts hanging from racks like so many fusty furs, CD Bill Winchester and copywriter Lee Schmidt drummed up ads on-the-spot for paying customers seeking a quick creative fix. Streetside clients included a fifth-grade teacher-cum-golf-aficionado, the College Barber Shop and an at-home health nurse.
Agency creatives: streetside caricature artists of tomorrow?
Clever, down-to-earth way to get your community invested in your success. Kudos to LSB, and in particular Winchester and Schmidt, for a charming performance.
We'd make a cheap crack about hard-up agency life, but apparently the firm didn't need the extra cash. Proceeds went to the Madison Children's Museum.
Comments
This is an interesting idea for a business. Agencies can be pricey and slow to produce. Wouldn't it be cool if individuals and small businesses could turn to a "walk in" ad agency. Sure, the creative might not be top notch 100% of the time, but you walk in, explain what you need, and a reasonably clever college kid or agency intern spits out an idea while you wait. Cheap, fast, and good enough for customers who would generally need to do this stuff themselves.
Agreed. And there's no slowing market for bright college kids just starving for some such opportunity.
You could even do it online. And call it Agency.com