Duracell Shoots for Bunny Nemesis, Breaks Toys Instead

duracell_clowns.jpg

Considering Energizer's got a stranglehold on the beloved Bunny, an icon in our childhood, it's understandable that Duracell may have trouble competing on the same front.

But a broken clown toy? (Possibly beaten into submission by that rolling pin to the left of it?!??) And we won't even touch the It component. Are you trying to give us nightmares?

Tagline: "Lasts longer, much longer. Sorry." No, Duracell, we're sorry.

Update: Kristof just shot us another ad from the same campaign, which you can check out here. We've just been overwhelmed by fond memories of Mommy screaming "PICK THAT SHIT UP!" in a drunken rage.

by Angela Natividad    Aug-21-07   Click to Comment   
Topic: Brands, Magazine, Poster   

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Comments



Comments

Scary indeed. This one expresses the message much better I feel: http://blog.boondoggle.eu/2007/08/duracell---last.html

Posted by: Kristof Van Holder on August 21, 2007 10:49 AM

Scary indeed. This one expresses the message much better I feel: http://blog.boondoggle.eu/2007/08/duracell---last.html

Posted by: Kristof Van Holder on August 21, 2007 10:52 AM

Actually this is an ad for the UK - not the US.

Across the pond Duracell is the brand which is associated with the Pink Bunny (not Energizer}.

Energizer actually 'stole' the bunny icon from Duracell (in the US) in the mid-80's with their keeps going campaign.

In every other country however, the Pink Bunny is associted w/Duracell.

Posted by: billygoat on August 21, 2007 6:46 PM







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