Got $10.5M to Burn on a Phone? Come On, Sprint's Got a Private Island for You

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For the elite (or just the super-boughie), Sprint is running a deal on a $10.5 million Blackberry smartphone that comes with a private island. See ad here.

Very convincing.

Would-be island takers are invited to enter their Billionaire Identification Numbers to initiate a money transfer. Meanwhile, poorer users are admonished to settle for the $199 (plus $100 rebate) offer instead.

Those curious about finding out whether the company's really giving away a free island are severely guilt-tripped by a pop-up stating that you better have the assets if you're going to screw around, because if you were really on top of the world you wouldn't be impersonating a rich guy, would you?

The offer sports Sprint's new "Sprint ahead" tagline, but operates with a tone significantly different from its psychedelic last effort. Maybe the slogan should be "Sprint in all directions."

by Angela Natividad    Aug-23-07   Click to Comment   
Topic: Brands, Online   

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Comments



Comments

The advertising campaign is closely aligned with the company private islands online (www.privateislandsonline.com) where you can see the aforementioned add as well as check out some of the islands they were talking about. Naturally there are a lot of islands that are cheaper than 10 million dollars.

Posted by: Kyle on August 23, 2007 7:51 PM

The advertising campaign is closely aligned with the company private islands online (www.privateislandsonline.com) where you can see the aforementioned add as well as check out some of the islands they were talking about. Naturally there are a lot of islands that are cheaper than 10 million dollars.

Posted by: Kyle on August 23, 2007 8:02 PM




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