Warning: include(/inc/detect_ads.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2007/08/hanes-gets-a-little-racier-but-not-by-muc.php on line 11

Warning: include() [function.include]: Failed opening '/inc/detect_ads.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2007/08/hanes-gets-a-little-racier-but-not-by-muc.php on line 11

Warning: include(/inc/header.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2007/08/hanes-gets-a-little-racier-but-not-by-muc.php on line 12

Warning: include() [function.include]: Failed opening '/inc/header.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2007/08/hanes-gets-a-little-racier-but-not-by-muc.php on line 12

Hanes Gets a Little Racier, but Not by Much

hanes_chicks.gif

Maybe Hanes is a little sexier than we thought. The company has enlisted the aid of four relatively cute girls (dubbed The Comfort Force) to ask strange men to change their underpants. Clever. We do that all the time to no positive result, but then again we've never organized ourselves into a coalition.

See campaign site here.

Push the envelope further, Hanes - have said Comfort Force test the aerodynamics of your product at a local concert. We're sure small-time band geeks would appreciate having (clean) panties thrown at them.

Written by Angela Natividad    Comments (0)     File: Brands, Guerilla, Promotions     Aug-27-07  

Warning: include(/imedia/imedia_ad.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2007/08/hanes-gets-a-little-racier-but-not-by-muc.php on line 77

Warning: include() [function.include]: Failed opening '/imedia/imedia_ad.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2007/08/hanes-gets-a-little-racier-but-not-by-muc.php on line 77

Warning: include(/inc/subscribe_form.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2007/08/hanes-gets-a-little-racier-but-not-by-muc.php on line 82

Warning: include() [function.include]: Failed opening '/inc/subscribe_form.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2007/08/hanes-gets-a-little-racier-but-not-by-muc.php on line 82

Warning: include(/inc/dynamic/recent_adrants.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2007/08/hanes-gets-a-little-racier-but-not-by-muc.php on line 104

Warning: include() [function.include]: Failed opening '/inc/dynamic/recent_adrants.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2007/08/hanes-gets-a-little-racier-but-not-by-muc.php on line 104

Comments

Post a comment











Warning: include(/inc/column_right.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2007/08/hanes-gets-a-little-racier-but-not-by-muc.php on line 271

Warning: include() [function.include]: Failed opening '/inc/column_right.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2007/08/hanes-gets-a-little-racier-but-not-by-muc.php on line 271

Warning: include(/inc/footer.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2007/08/hanes-gets-a-little-racier-but-not-by-muc.php on line 272

Warning: include() [function.include]: Failed opening '/inc/footer.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2007/08/hanes-gets-a-little-racier-but-not-by-muc.php on line 272