Happiness Factory + OutPost Gerbil = Guinness Music Machine

guinness_beer_machine.jpg

A little bit Happiness Factory and a little bit OutPost Gerbil Cannon, this new commercial for Guinness created by BBDO in Ireland and edited by Cut + Run celebrates what's inside its beer by shooting futuristic-looking Speed Racer-like guys out of what looks like musical instruments onto a set of drums. The result is an orchestral masterpiece of sorts

And, yes, we get it. The guys are beer. Though we are a bit irked by that first shot which is supposed to be the reflection of beer in one of the guy's helmets but, rather, looks a bit like a melting brain. But that's just us. Similar as it might, in theory, be to the aforementioned spots, it does get points for a certain originality we find hard to describe.

The four day shoot used real stunt men shot out of real air cannons onto real, eight-foot drums specially made for the shoot. Now that's a shoot we wouldn't mind attending.

by Steve Hall    Aug-17-07   Click to Comment   
Topic: Commercials, Creative Commentary, Good   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments



Comments

Hi I was one of the 3 stunt guys who worked on the Guinness Music machine add and it was a four day shoot at shepperton Studio's. But we used a number of ways of fireing our bodies at that drum. All good fun. Find me at www.gmastunts.com

All the best

Gary

Posted by: Gary on September 5, 2007 9:29 PM





Stanton Optical


Featured FREE Resource: