Hawaiian Coffee Gets Parachute Treatment

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Starbucks has done it. Microsoft has done it. Why not Coffees of Hawaii? Guerrilla Communications created a "fall from the sky" (sort of) campaign for the coffee maker which draped parachute-wearing packages of coffee throughout neighborhoods, shopping plazas and tourist attractions in and around Atlanta and Chattanooga. Free coffee? What's not to love?

by Steve Hall    Aug- 3-07   Click to Comment   
Topic: Good, Guerilla   

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Comments



Comments

DO NOT DO THIS IN BOSTON.
OUR CITY WILL BE BROUGHT TO A STANDSTILL.
OUR TOWN FATHERS WILL NOT DISCOVER THE TRUTH FOR HOURS.
WHEN THEY DO, THEY WILL SUE YOU.
YOU WILL ISSUE AN APOLOGY AND GET LOTS OF FREE PUBLICITY.
WAIT MAYBE YOU WANT THAT.
NEVER MIND - GO AHEAD!

Posted by: Mark on August 3, 2007 1:48 PM

This is a great idea but I agree with Mark; do not do this anywhere in the U.S. lest you want attention from the Feds. . . but wait a minute, that could be great free publicity.

I say let's have the city flooded with parachutes and random flying objects with your goods on it.

Posted by: Dhaval Mehta on August 6, 2007 10:12 AM

they should have made the parachute out of a coffee filter.

Posted by: david! on August 6, 2007 12:33 PM

Nicely done, but now I am waiting for one of those to show up at my front door.

Posted by: Bob F on August 6, 2007 9:33 PM







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