Hawaiian Coffee Gets Parachute Treatment

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Starbucks has done it. Microsoft has done it. Why not Coffees of Hawaii? Guerrilla Communications created a "fall from the sky" (sort of) campaign for the coffee maker which draped parachute-wearing packages of coffee throughout neighborhoods, shopping plazas and tourist attractions in and around Atlanta and Chattanooga. Free coffee? What's not to love?

by Steve Hall    Aug- 3-07   Click to Comment   
Topic: Good, Guerilla   

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Comments



Comments

DO NOT DO THIS IN BOSTON.
OUR CITY WILL BE BROUGHT TO A STANDSTILL.
OUR TOWN FATHERS WILL NOT DISCOVER THE TRUTH FOR HOURS.
WHEN THEY DO, THEY WILL SUE YOU.
YOU WILL ISSUE AN APOLOGY AND GET LOTS OF FREE PUBLICITY.
WAIT – MAYBE YOU WANT THAT.
NEVER MIND - GO AHEAD!

Posted by: Mark on August 3, 2007 1:48 PM

This is a great idea but I agree with Mark; do not do this anywhere in the U.S. lest you want attention from the Feds. . . but wait a minute, that could be great free publicity.

I say let's have the city flooded with parachutes and random flying objects with your goods on it.

Posted by: Dhaval Mehta on August 6, 2007 10:12 AM

they should have made the parachute out of a coffee filter.

Posted by: david! on August 6, 2007 12:33 PM

Nicely done, but now I am waiting for one of those to show up at my front door.

Posted by: Bob F on August 6, 2007 9:33 PM