Heineken Takes Svedka Vodka Robots to Dance Floor

heineken_draughtkeg.jpg

For pure amusement it seems, Heineken has released DraughtKeg, a site on which you can upload your face to a futuristic robot who will then appear on the dance floor grooving to pseudo-futuristic dance music. It's all very retro...in a futuristic sort of way. And it's to promote their new, uber-cool keg that's, apparently, really, really better than your standard keg.

Let's imagine ourselves sitting in on the Publicis Modem Berlin Cameron (sorry, our PR rep mis-spoke. The campaign was created by Berlin Cameron. Modem handled online work and subcontracted out the creation of this website to Brothers by Choice) concepting session for this piece of work.

AE: "So you all saw the thing. It is pretty advanced for just a keg of beer, right?
AD: "Futuristic, even."
COPY: "The thing looks like some sort of mini-robot."
AD: "I got it! Robots. Beer. The future. A party. A robot dance party!"
AE: "Um, what about Svedka's robots?"
COPY: "Who gives a shit. Ours will be way better because...ooo...I got it...we'll let people upload their heads to the robots! All that social media shit, you know."
AE: "Uh, Trailer Crashers did that."
AD: "Dude. It's ALL been done before. It's not like you expected an original idea, right?"
AE: "Uh, I guess. Hey, just make it look cool OK? Like the music and shit. And make sure you show the fucking product!"
COPY: "Dude, we aren't idiots."
AE: "OK. I know. You rock. I need it next Thursday."
AE/AD/Copy: Three way fist-bump

by Steve Hall    Aug-16-07   Click to Comment   
Topic: Creative Commentary, Good, Online   

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Comments



Comments

you don't know shit about the process. get a job.

Posted by: jimbo on August 17, 2007 12:54 AM

post links to your book. wanna talk shit, show us your book. Don't have a book? Then SHUT THE FUCK UP

Posted by: tilly on August 17, 2007 1:10 PM

a_. the web site is based on the print and TV. Modem had nothing to do with the creation of the TV and print and the concept of the robotic drag queen. You can peg that one on Berlin Cameron.

b_. There are a lot of sites out there that have upload your face functionalities. It's nothing new.

That's not a concept. It's a functionality. Duh.

The product concept is that the DraughtKeg is a mini keg that serves fresh beer in a unique way. You don't drink the keg by yourself, you drink it with friends in a social atmosphere.

The site concept is that the product innovation and social intrinsics of the keg create a futuristic party you can enjoy and share with your friends online. You are also able to add to your friend's video after it has been sent. All of this is based on the print and TV that B+C created.


Before you run your mouth and get all opinionated, get your facts straight bro... Maybe do a little bit of research before writing?

You should go see Transformers this weekend. Pretend that you can transform yourself into a decent "web journalist."


Posted by: BBC on August 18, 2007 5:43 PM

Steve...
Fuck, you uncovered some cockroaches when you turned over that rock!!!
It just goes to prove, even crazy scumbags read AdRants. Probably AdScam as well.
Cheers/George

Posted by: George Parker on August 19, 2007 10:38 PM

Jimbo: What process are you referring to? The one where you rip off other people's ideas and then act like you deserve your salary?

Tilly: Why should he post his book? That would assume that he's looking for a job; and why would he want to be judged by an inferior talent?

BBC: I love this: "The site concept is that the product innovation and social intrinsics of the keg create a futuristic party you can enjoy and share with your friends online. You are also able to add to your friend's video after it has been sent. All of this is based on the print and TV that B+C created."

That's the biggest load of bullshit I've ever heard.

Really? A keg that you drink with OTHER PEOPLE? Most normal folks would assume that if you keep a kegger all to yourself, you'd be an alcoholic. But then again, that's us thinking homo sapiens.

You guys are 'tards.

Posted by: hahaha on August 20, 2007 11:54 AM

Jimbo: What process are you referring to? The one where you rip off other people's ideas and then act like you deserve your salary?

Tilly: Why should he post his book? That would assume that he's looking for a job; and why would he want to be judged by an inferior talent?

BBC: I love this: "The site concept is that the product innovation and social intrinsics of the keg create a futuristic party you can enjoy and share with your friends online. You are also able to add to your friend's video after it has been sent. All of this is based on the print and TV that B+C created."

That's the biggest load of bullshit I've ever heard.

Really? A keg that you drink with OTHER PEOPLE? Most normal folks would assume that if you keep a kegger all to yourself, you'd be an alcoholic. But then again, that's us thinking homo sapiens.

You guys are 'tards.

Posted by: hahaha on August 20, 2007 12:14 PM

I guess Jimbo, Tilly & BBC should show their books for everyone to see. This could be fun. What a bunch of plonkers.

Posted by: The Cartoonist on August 20, 2007 2:46 PM

Hey all... AgencySpy agrees with Steve and so do I
so shut up.

Posted by: Katie on August 20, 2007 3:30 PM

Hey all... AgencySpy agrees with Steve and so do I
so shut up. http://agencyspy.wordpress.com/2007/08/14/tap-the-fricking-keg-already/
K.

Posted by: Katie on August 20, 2007 3:31 PM

Hey all... AgencySpy agrees with Steve and so do I
so shut up. http://agencyspy.wordpress.com/2007/08/14/tap-the-fricking-keg-already/
K.

Posted by: Katie on August 20, 2007 3:32 PM

We love controversy.

Visit us anytime:

http://www.brothersbychoice.net

Posted by: BBC on August 20, 2007 4:20 PM

all of you should be roommates, because everyone is fucking crazy and/or an asshole that is posting here.

Posted by: UBigDummy on August 20, 2007 4:46 PM

"Social Intrinsics"..... why clients buy any of our unmitigated bullshit is beyond my comprehension at times....

Posted by: pen pendleton on August 20, 2007 6:26 PM

BBC, I went to your site but didn't see a book there. It looks more like a gay church choir. Is this you guys?

http://www.brothersbychoice.com

Posted by: Jeff on September 13, 2007 2:30 PM

http://www.brothersbychoice.net

Posted by: catholic bear on September 14, 2007 1:49 PM

http://www.brothersbychoice.net

Posted by: catholic bear on September 14, 2007 1:49 PM





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