Well since there's apparent surprise we haven't yet seen this cheeky New Zealand spot for Sky Television's Fresh TV, an adult channel, we're happy to oblige anyone who's confuzzled as to why we, contrary to popular belief, don't have spies in every agency in every country around the world. So here it is. During it's 1:10 length, it contains more metaphors and sexual innuendo than we'd dare say you'd find on Adrants in a year. Or maybe a month., OK, a week but still. We particularly like "beef curtains."
Give it a watch. It comes courtesy of DDB New Zealand. See how many metaphors you can spot. There's an accompanying website but it seems it's too filthy and there's only a "Be Back Soon" image.
It's a visceral pleasure to watch a good Nike ad. Few companies can consistently pair graceful victory alongside the carnality of sport (remember the gypsy ad?).
Anywho, Wieden+Kennedy, Portland put together this piece called The Line for Nike and Dick's Sporting Goods. We wouldn't call it the best spot we've seen, but it's got a nightmarish werewolf-under-the-moon aspect, which, while not deeply moving, meets expectations if nothing else.
W+K: what did we say about an ad not being a film?
Don't you hate when you get one of those letters in the mail that promises to be something it's not? You know, the one's that come from Bank of America every third day - or any financial institution for that matter - that promise magic but always turn out to be yet another credit card offer. Or how about those officious looking plain white envelopes with nothing but "open immediately" written on them which turn out to be some lame chance to win something.
Wouldn't it be nice if, when you received a piece of direct mail, it contained something you could actually use? Perhaps that's what Crispin Porter + Bogusky were thinking about when they created this legal spoof letter which contains the Covet & Yourminy Taste Confusion Kit - a coupon for a free Coke and free Coke Zero,
For most people working closely with the internet, it's almost laughable to think somebody out there is still falling for schemes where a company is updating its databases and "needs" your username and password.
But apparently people still do. It happened to a friend and Adrants reader, whose Gmail account is now being used to send urgent messages demanding financial aid via wire transfer for her dire-straights "husband" in Nigeria. We were like, "What, she got married? And the guy's trapped in Africa? And he uses Western Union?!"
Thankfully there's help - like that promised by this banner ad, which claims it will check if your credit card has been compromised if you'll just tap your card number and expiry date into the boxes.
We're sure a couple hundred people fell for that one, too.
There's something for everybody out there. And if it so happens that you have high levels of physical fitness, exceptional sheep counting abilities and work dogs handy, you may be looking at a future as Stockman (yes! Capital S!) with T&R Pastoral.
The "permanent afternoon shift" is advertised in this classified, fresh out of Australia. It might be that the trickiest part of the job will be conducting the rigorous daily count without finding yourself lulled to sleep.
Who says the print ad is dead?
Remember when Fern Gully came out and you were like, "Holy shit, trees ooze blood!" Well, now you can redeem every instance in which you carved your initials into one.
In a manner most harmonious, PPL Electric encourages customers to go paperless in this pretty piece by production company MassMarket, in tangent with agency McCaffery Gottlieb Lane.
The crunchy noise of trees coming back to life is deliciously satisfying, like going slightly out of your way to step on a leaf. And the ad's whimsical animation style brings a fairy tale quality to an otherwise mundane message.
While most of us are celebrating the fact it's Friday, DraftFCB CFO Bob Oates may not be so happy. We're told he's been fired by Howard Draft today and rumors indicate it's because he didn't think very highly of top management's spending habits. It's another chapter in the agency's bloodbath following the loss of the Verizon account which resulted in anywhere between 50 and 150 layoffs depending upon who you talk to. Not to mention the ongoing post-merger after effects.
This is your brain on drugs. No, wait. This is your brain on student loans. No, there's no brain frying in a fry pan but this new commercial for Think Financial gets cute with a talking brain that explains how easy it is to get financial aid for college. Adrants reader Lisa, who was kind enough to send us this oddity remarked, "The brain itself looked like a squishy Nerf football or worse yet a female body part." Eew. But she's kinda right.
What's a poor TV personality to do when her TV gigs - soap star, TRL host, ET reporter - dry up? An ad campaign, of course. Last spring Vanessa Minnello signed a deal with fashion brand Bongo to front their ad campaign which continues this fall with new ads.
If you want all the goods on Minnello, check out her Wikipedia page on which such tidbits as her number 15 placement on Maxim's Hot 100 issue and Lindsay Lohan knife images can be had.
Anyway, here's the other two images from the new campaign.
See those ultra-luxe Camel No. 9's at left? Pretty, right? Well, Democrat Lois Capps of California wants you to know they're dressed to kill. And not in the sexy way.
The CA representative is the leader of a group that wants to get ladymag publishers to stop pushing these and other smoking ads. But editors have expressed apathy toward the campaign, with only 3 out of 11 responding to Capps' demand:
Vogue editor Florio says screw you, pass restrictions through Congress. Glamour states simply that while smoking is discouraged in its articles, smoking ads remain legal. And W, the Switzerland in all this, says it wouldn't mind engaging in a 'constructive dialogue' about the issue. (Maybe they just don't want to hurt her feelings.)
Capps screams "hypocrisy!" and marches on.