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New VitaminWater Campaign is Neither Powerful Nor Glorious

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In tangent with Don McNabb and "some weird old guy" (who looks a lot like Orville Redenbacher back from the grave), VitaminWater put together a campaign called The POWER and the GLORY.

The ad pokes fun at drama-ridden film trailers with heavy voices and against-all-odds themes prevalent in underdog action films. We think it's corny, actually, and have only this to say in response.

by Angela Natividad    Aug-14-07    
Topic: Bad, Online



Land Rovers Says Footballers Should Piss Off

football_rugby_land_rover.jpg

Land Rover is behind England in its quest to retain its World Cup rugby title. Created by Wunderman, this video which features World Cup winner Josh Lewsey and some freak who really loves football, sets the record straight when it comes to which sport Englanders are most passionate about. That, or England's fixation with the word "piss."

by Steve Hall    Aug-14-07    
Topic: Good, Video



Starz Flips Elvis Miniseries

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Elvis Presley left the building thirty years ago, but Elvis: The Miniseries recently arrived on DVD and to promote the release, Starz Home Entertainment is passing out free flip books from Elvis decorated Segways at several celebrations in Memphis coinciding with the 30th anniversary of the legend's death this week. The flip books from Flippies play full-motion clips from the movie.

by Steve Hall    Aug-14-07    
Topic: Specialty



Sprint helps You Wait Less...and Wonder

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While we're not sure how Sprint's Waitless, which offers up time-saving tips, has anything to do with selling phones or phone service, we did find out how to tie our shoes faster, pour Ketchup quicker and quiet a crying baby. Distributed by Jun Group Productions, several YouTube videos point to the Waitless website at which you can watch all the videos and try to figure out what the hell any of this has to do with selling phones.

by Steve Hall    Aug-14-07    
Topic: Online



PETA: All Skin is Equal Fare for the Butchers

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We haven't covered much on PETA lately but JWT Kuwait just sent us some work they did for the animal-lovers. A couple of variations are here and here.

The process of segmenting human flesh for the manufacturing of goods is all very Holocaust. But then again, this isn't the first time they've put people on the meat slab to make a point. Guess it's okay if you're vego.

by Angela Natividad    Aug-14-07    
Topic: Bad, Cause, Magazine, Online



Boyfriend Tells Beauty Mags They Make His Girlfriend Feel Ugly

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Now this isn't a new thought or anything but a guy in New York's East Village went to the trouble of hanging this banner from his building just to share his less than loving feelings towards beauty and fashion magazines which, as we all know, paint a fantastically fake image of what a woman should look like. That, or his girl friend really is ugly and he wants to demonstrate his undying love for her.

by Steve Hall    Aug-14-07    
Topic: Magazine, Outdoor, Trends and Culture



Keira Knightley Gets Nude (Sort of) For Chanel

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Finally! It's been, like, forever since we've been able to slather over a celebu-campaign. It's like they all decided to heed that research that claims celebu-tising doesn't work. Or, we're so immune to it all, we've missed any recent campaign that might have barfed itself up from the bowels of desperate marketers and their agencies who can't find anything meaningful to say so they grab a celeb and slap on a logo.

Anyway, the latest celebu-campaign comes courtesy of Chanel which has photographed Keira Knightley wearing nothing but a top hat over her breasts and a shirt draped across her lap. Stunningly beautiful as she is, we can't help but wonder, as we do with all her appearances, how much photoshopping the girl received this time around. After all, the marketers behind her not so recent appearance on a King Aurthur movie poster didn't think she had enough curves up top and manufactured some for her.

We're not saying anything's manufactured in this poster nor are we going to taunt the agency which created the ad. We're just going to sit back and drink in the beauty that is Keira Kightley and appreciate her - and Chanel - for sharing it with us.

by Steve Hall    Aug-14-07    
Topic: Brands, Campaigns, Celebrity



Verizon: A Blackberry Can Salvage any Star-Crossed Love

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Who says a full-frontal hipster cowlick can't be romantic? Verizon's "It's the network" guy would beg to differ.

The far-flung French love affair is classic ad fodder for the desperate, downtrodden or simply unimaginative. So every time we see this ad for Verizon by jumP and Hungry Man, we wince. And maybe that's why it works. We're at the age when the classic romance has lost its day in favor of cynicism, spoof and televised mobile phone wars.

But Network Guy assures us it doesn't have to be good-bye - not if you still believe in fairy tales - and not as long as you have the latest Blackberry (which - ah, merci - we do).

This is one of those Kleenex moments.

by Angela Natividad    Aug-14-07    
Topic: Commercials, Good, Television



Dell Laptops: Powered with Care by Mod Devotchkas

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While the '90s can't yet be packaged vintage, the '80s are fair game. This spot for the Dell XPS m1330 by Smoke & Mirrors and Mother brings us back to the stark black-and-whites, the bad music and the inaccessible pre-fembot women that so characterized that most disastrous of times for fashion.

Witness while a bunch of immaculately-dressed '80s gamines put together an oversized engine that then slides into the frame of a Dell XPS.

If Dell insists on pursuing every throwback avenue it can (note multi-color madness here), this effort is at least a decent one.

by Angela Natividad    Aug-14-07    
Topic: Brands, Commercials, Good, Television



'Billboards are Idiots' Protesters are a Mite Confused Themselves

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Here's an interesting one. Billboard Advertisers are Idiots is an effort to get billboard advertisers to stop "blighting" the landscape with their ads.

The whole thing is a little muddly - offending advertisers are listed as "not idiots," with an image of the board and contact info of the media planner if available. The idea is to wage peaceful war by calling these people and getting them to promise not to advertise on billboards anymore.

Apparently this move wasn't the greatest, considering around August the site seems to experience an identity crisis. It decides to call it quits, and then comes back, determined to be ridiculous and not vindictive.

Well ... good job!

by Angela Natividad    Aug-14-07    
Topic: Online, Outdoor



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