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Zipcar Plays the Tease: Promises Sex, Takes it Away

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We were buggering around on some other ad sites when we came across this set of banners for Zipcar flashing at us.

Under the impression that Zipcar was offering us 350 hours for sex, we were scandalized and a little perplexed.

And then we realized it was giving us two facts. Apparently, according to some average out there in the ether, people spend 350 hours having sex and 420 hours looking for parking.

Armed with this new understanding, we were even more excited: using a Zipcar can nail us that displaced 420 hours (for sex)! Then we thought, wait. Driving a Zipcar won't win us more down-and-dirty time; it'll just ensure that we don't have to pay for that time (parking is included in the Zipcar deal).

Half-heartedly we thought, well, that's almost as good as sex. But no, it isn't.

by Angela Natividad    Aug- 8-07    
Topic: Brands, Online



Apple Brings Sexy Desktop Back, Takes a Bite Out of Our Self-Esteem

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Having unleashed its sexy new iMac yesterday afternoon, Apple flooded our inbox this morning with an ad for it that smugly proclaimed, "You can't be too thin. Or too powerful."

Yo. Are you calling us fat? Low blow, Steve Jobs. What would Rubenesque Ruby say?

by Angela Natividad    Aug- 8-07    
Topic: Online



'But Sir, This Looks Nothing Like My Business!'

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Here's a winning story. Agency Lindsay, Stone & Briggs out of Madison took its gig out onto the street for a popular sidewalk sale called Maxwell Street Days.

With older ad concepts hanging from racks like so many fusty furs, CD Bill Winchester and copywriter Lee Schmidt drummed up ads on-the-spot for paying customers seeking a quick creative fix. Streetside clients included a fifth-grade teacher-cum-golf-aficionado, the College Barber Shop and an at-home health nurse.

Agency creatives: streetside caricature artists of tomorrow?

Clever, down-to-earth way to get your community invested in your success. Kudos to LSB, and in particular Winchester and Schmidt, for a charming performance.

We'd make a cheap crack about hard-up agency life, but apparently the firm didn't need the extra cash. Proceeds went to the Madison Children's Museum.

by Angela Natividad    Aug- 8-07    
Topic: Agencies



Rumor Mill: Creatives at TBWA\CHIAT\DAY, LA Seek Liberation in Droves

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According to a West Coast source, it's fast a trend at 5353 Grosvenor Blvd. to abandon ship.

more »

by Angela Natividad    Aug- 7-07    




Petco Goodies Give Peppy Pets (Possibly Too Much) More Energy

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We can't even count the number of times we've been dragged to some canine haven by an overzealous pet, so this new ad by Petco, brought to us by good old Brentter, definitely struck a sappy chord.

We were jarred back into reality by the voice and branding message at the end, though. It just didn't jive well. The guy sounded like a hard-boiled narrator for an energy drink - you know, like this, except ever so slightly less intense.

That bold-ass font didn't help matters either.

by Angela Natividad    Aug- 7-07    
Topic: Brands, Commercials, Television



Don't Just Encourage Literacy, Pistolwhip People with It!

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Jeremy over at Pop-PR sent us a link to this alleged PSA, which takes place at Raphael De La Ghetto High School, where very scary things happen. (Really. It was like a lower-budget version of Pink Floyd's "The Wall.")

The purpose of the crunked-out video is to encourage disenfranchised youth to "read a mothafuckin' book!" Users are also led to Not a Rapper, the official website of Bomani D'Mite Armah, "the poet with a hip-hop style."

There are other important messages proffered by the PSA, including "Your body needs water, so drink that shit!" and "Brush your teeth, brush your teeth, brush your goddamn teeth!"

Word on the street is the video aired on BET and appeared on VH1's Best Week Ever. We sat through the whole thing for posterity's sake and, afterward, did indeed feel violently inclined to pick up a mothafuckin' book. Whether it so triggered the street hoods is another question.

by Angela Natividad    Aug- 7-07    
Topic: Cause, Online, Strange



AIDS Walk Reinvigorates the Proletariat

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Is it just us, or does this AIDS Walk ad just scream worker's revolution? Everytime we see it, we feel an irresistible compulsion to mobilize.

by Angela Natividad    Aug- 7-07    
Topic: Outdoor, Strange



Fake Steve Jobs is Forbes Editor!

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Senior Editor Danial Lyons of Forbes has just been outed by a New York Times reporter as the Fake Steve Jobs that's got everybody frothing at the mouth.

Having crowned Bill Gates "the Beastmaster," Eric Schmidt "Squirrel Boy" and open source addicts "freetards" during his anonymous reign, Lyons hit everybody with his schoolyard candor - from major CEOs to tech journalists to forum geeks.

There doesn't appear to be a successor in line. Post-unmasking, Lyons wrote, "My plan at this time is to live forever and to remain in charge here, though perhaps with fewer restrictions on my power.

"The truth is, I am not human - I am a man-god, son of Zeus, born to a mortal woman but fathered by the ruler of the gods, lord of thunder."

We like this Danial Lyons.

After playfully rebuking the NYT reporter for robbing people of their "childlike wonder," he alluded that Fake Steve Jobs will live on as part of the Forbes.com family.

by Angela Natividad    Aug- 7-07    
Topic: Celebrity, Spoofs



This Time in '45, Hiroshima Was Devastated

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With war such a salient topic of late, it was only a matter of time before we started getting throwbacks from the '40s.

Owen over at Sinless just sent us the Aug 6th Hiroshima Ginsberg De-Classified Nuclear Test Film, a 12-minute visual assault on what was happening in Hiroshima in 1945, roughly during this time of year.

The video includes a reading of Allen Ginsberg's poem "Plutonian Ode." If that sounds like it'll add some nuance to your day (it definitely added sparkle to ours), by all means, watch. If enough people get all riled-up, maybe we can storm the Capitol together, say around 6?

by Angela Natividad    Aug- 7-07    
Topic: Cause, Online



Levi's Targets Gay Community with Equal-Opportunity Ad Production

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Advertising Age drew some attention to an effort by Levi's to strengthen its clout in the gay community by producing an ad twice - once for the straight community, and once for the gay one. The gay one ran exclusively on MTV's Logo network (which, unless it branches out, sounds like it's probably getting less play than the hetero version).

As always with Levi's the production is clean but the concept is wrongfully credited for being the first to do the gay/straight coin toss with human beings.

Orbitz, noted by Ad Age for having done this with marionettes, also produced a set of thematically gay and straight ads with human beings.

Oops.

by Angela Natividad    Aug- 6-07    
Topic: Brands, Commercials, Television



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