Here's an opportunity to undo all the ickiness generated by that godforsaken All You Need is Luvs campaign. Brickfish is conducting a call for entries by people seeking to belt out a tune about the war. Some of the stuff is all right if not overproduced, but hey, maybe that's the fruit of UGC.
The logo is a little confusing. Songs from the heart or songs from the war? In our case, maybe it's the same thing.
Three lucky winners get $500 and potentially a diaper campaign cameo via Saatchi and Saatchi. Just kidding. Maybe.
Visitors to the "top of the Rock!" (er, the Rockefeller building) in NYC may have noticed a really interesting spaceship-type thing on their way back down.
This strange little room, dubbed the Target Breezeway, can apparently sense the number of people wandering mystified in its midst and associates each person with a color that then generates distracting, if not dazzling, reactions along the walls.
Most of us walked around like zombies trying to place our palms on the occasional Target symbol that appeared. Every few minutes, and with enough warm bodies, the Breezeway lights up in a display that would put Times Square at New Year's to shame.
We've always maintained that the best way to ensnare a small population would be to draw them into a secluded space with shiny objects. The Target Breezeway is an ingenious way of demonstrating that possibility.
We were definitely sucked in.
To get the most out of its most current Mancave ad campaign, Alltel launches ... wait for it, wait for it ...
The Mancave.
By manufacturing a sense of animosity allegedly felt by those "other" wireless guys against Alltel, the burgeoning mobile company hopes to lend the sense that it's, if not bigger, then at least more chill than its hopelessly pre-pubescent, nunchuk-toting contemporaries.
Requisite MySpace at WirelessThugz.com. You get the picture.
It's really cool that all these online brand communities are launching to back up these funny little ad campaigns, but how does traffic actually get to any of them? How are they actually leveraged? After the death of bud.tv, we remain nonplussed.
I was trying to think how I could adequately top off my ad:tech Chicago coverage but have been admittedly hard-pressed, mainly because one speaker in my last seminar, Actions Speak Louder Than Clicks: Exploring the New Laws of Relationship Marketing, reminded me of Dr. Strangelove, and that singular thought wouldn't go away.
This is the third ad:tech I've been to. One thing I noticed about each respective conference is the variation in social culture - yes, even marketing culture can be segmented.
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Having been among the first to leap onto the .tv train in 2005, Stardust has just posted a 2007 montage of its ads on the homepage.
Before we even go into the montage, Stardust.tv by itself was given the Favourite Website Awards Site of the Day in November as well as the 2005 Tween Award for Best Reel.
This kind of news typically means jack to us but after watching the montage, we're inclined to disagree with our first inclination.
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My last ad:tech session of the week was Actions Speak Louder than Clicks: Exploring the Laws of Relationship Marketing.
Okay, relationship marketing. I hope you've got a pair of Chuck Taylors on hand.
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For GrandLuxe ticketholders on the California Zephyr, which brings the plush from Chicago to San Francisco; or equally cushed-out Southwest Chief (Chicago to LA) or Silver Meteor (moving between DC, Miami or Orlando) riders, Amtrak has a thirst-quenching proposition: a $100 per person credit for alcohol between November and January.
And yes, that includes hard liquor (unlike that one party we attended for ad:tech the other night), and yes, it's on top of dinner wine already included in the cost of the ticket.
This draw for alchy-kind was bound to piss somebody off, and MADD, of course, was high on the list. Spokeswoman Misty Moyse says, "This sounds like a lot of credit toward possible overindulging."
But hey, nobody on the train is driving (that's their whole shtick, right? Drunk driving?), so we say MADD's overstepping its bounds.
Do shoe salesmen tell the cufflinks guys how to do their jobs? No.
Brent Terrazas has provided us with an analysis of the new Cutwater-created campaign for Jeep, part of which includes a :60 spot called Heritage that shows us the 66 year history of by digitally manipulating images of past Jeep models with historical images from the time of the model. You'll see Jane Goodall, Elvis, Godzilla, lunar landings, Woodstock, the Road Runner, Devo, Lost, and more. The effects, courtesy of PLANK and The Mill, are just as eye tricking as Cutwater's recent Rayban work. We like.
For those of you tracking the many purposes a weblog can serve, you can now add house building to the list. DIY Network will air a new show August 16 at 9PM called Blog Cabin which will document the building of a log cabin which was built with guidance from bloggers contributing a DIY Network weblog over the course of several months. From roof style to window selection to fireplace, bloggers logged over 4 million suggestions and votes during the project. They even alerted the apparently forgetful building crew a window had not yet been installed. Check out the entire project here.
Starbucks has done it. Microsoft has done it. Why not Coffees of Hawaii? Guerrilla Communications created a "fall from the sky" (sort of) campaign for the coffee maker which draped parachute-wearing packages of coffee throughout neighborhoods, shopping plazas and tourist attractions in and around Atlanta and Chattanooga. Free coffee? What's not to love?
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