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Skid Marks, Ill Fitting Underwear Make For Jockey 'Viral'

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OK, then. Let's celebrate skid marks and itchy butts over at Jockey's Stop Squirming site which promises to Tame That Booty. Yes, indeed. Delight in such antics as The Booty Smack, The Bum-Muncher and Crotchcapades. There's all kinds of other stuf on the site too but we just couldn't get past The Scoot. Eew.

While we admire Jockey's efforts, we have to admit we think Hanes' are better. Not by much though. Especially when it involves a cute but unsanctioned bikini contest promotion. And...we'll take Jennifer Love Hewitt anytime over a guy scooting his ass along the floor.

by Steve Hall    Aug-28-07    
Topic: Online



Diesel: Yes We're Alive, But Our Love for You is Dying

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Diesel is really good at developing fairly coherent creative ideas and then half-assing them. For its Fuel for Life thing, which we kind of mentioned here, the gritty-chic company takes its "For successful living" slogan and applies it to a perfume (the aforementioned Fuel for Life).

Then it pimps out its homepage with all this busy-as-shit promotional material - most of which Adverblog valiantly tries to cover.

But what really ticks us off is the Italian model who greets us at outset with the burning rhetorical question, "Are you alive?" And he never stops asking. He keeps asking.

more »

by Angela Natividad    Aug-28-07    
Topic: Bad, Brands, Online



Inc 500 Multiplies by 10! Online, Anyway

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Inc., a magazine that covers topics of interest to entrepreneurs (which means mainly profiles of each other), has just expanded its yearly Inc. 500 to 5000. Kind of. To save on glossy paper, the magazine is only doing the standard 500; the full monty appears online.

This probably started out as some sort of office bet:

"Stop joshing, Stan. There are not 5,000 companies worth mentioning out there. And even if there were, it would be killer to get all those copywriters to dredge up a profile for each one."

Or else a financial analyst was really hurting for something to do.

Anyway, check out the Inc. 5000 here. MarketingVox pointed out that Red Ventures, Charlotte and HydraMedia, Beverly Hills topped the Marketing and Advertising Top 100.

We don't know a ton about either company, probably because they're private-sector, but we do know HydraMedia is home to a classier set of chicks than most. A strange slant for this industry. Maybe they were onto something after all.

by Angela Natividad    Aug-28-07    
Topic: Good, Online, Publishing



KFC Fills Offices With Smell of $2.99 Deal Via Mail Carts

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OK, this is just gross. Or maybe not depending upon what sort of food you like. But who wants to walk into the office and have to smell KFC stench wafting about all day long? It seems KFC has affixed it's $2.99 Deal Meal to the mail carts of corporations in Washington, Chicago and Dallas. How can anyone get any work down if all they do is start drooling for KFC? Oh wait, that's exactly what KFC wants! For everyone to drop what their doing, run out and go buy a $2.99 Deal meal. OK, I guess it's brilliant after all.

by Steve Hall    Aug-28-07    
Topic: Bad, Good, Guerilla



Alex Bogusky Dispenses Advice to Award Show Virgins

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Young Guns work is usually great but when you have to wait like an entire minute...or more...for a site to load it's well, off putting. That said, this new work, which comes in the form of an online musical, takes us through the day in the life of an award show virgin. All the cliches are here. And there's even appearances by Alex Bogusky, David Droga and Lee Clow. Even the audience can participate.

We particularly like the reference to timelines as akin to having "a clock jammed up your ass." Ooo. Ooo. And there's school girl outfits too! The longer you watch, the better it gets.

by Steve Hall    Aug-28-07    
Topic: Best, Online, Strange



'Foobs' the New Female Objectification Advertising Tactic

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Oh the hell with all that crap about objectifying women in advertising. Oops. Did we just say that? Well, not really but Bodog kinda does in its new, and we think very hilarious, new video promoting its Bodog Fantasy Football. Maybe some of you have seen that old movie Weird Science in which some hottie appears to a bunch of geeks. Well, this video follows the same idea but when Bogog's hottie appears from the closet, climbs onto the bed of a droolingly transfixed guy and takes off her shirt, she unleashes a pair of boobs like none you've ever seen before.

Just as the Heineken DraughtKeg fembot combines beer and hottieliciousness , Bodog offers up the perfect combination of football and an entirely different form of hottieliciousness. The kind only a fantasy football obsessed guy could conjure from within.

by Steve Hall    Aug-28-07    
Topic: Commercials, Good, Racy, Strange, Video



Bay 'Booms' Toronto With Fashion Protest

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"We're here. We're Hot. Get used to it." That's the battle cry kicking off a new spot for Toronto-based fashion retailer Bay. Boom is the name of the campaign and it's all about baby boomers reclaiming their fashionista status by staging a fashion protest which looks like some sort of colorized sixties protest.

The campaign's got everything: TV, radio, a contest to win a car, interactive retail windows, transit, guerrilla, fashion shows, in store event and even a "bra burning" promotion.

by Steve Hall    Aug-28-07    
Topic: Events, Good, Guerilla, Outdoor, Point of Purchase, Radio, Television



According to Advertising Age, Overseas Celebrity Endorsement A New Thing

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Writing as if overseas celebrity endorsements of American celebrities is a new thing and, apparently, never having heard of Japander (which has been around forever but currently appears to be undergoing some sort of renovation). Advertising Age goes for a bit of celebu-journalism. The gist of the piece is how, recently, celebrities like Lindsay Lohan, Paris Hilton and Nicole Ritchie have fallen on hard legal times making it difficult for brands to rely on them to represent their brands alongside endless news stories about their troublesome dalliances.

However, as if the rest of the world is cut off from the Internet (OK, so some of it actually is), it appears to be news American celebrities and their handlers are turning to overseas markets to strike endorsement deals. This story is five years old. Jus' sayin'.

by Steve Hall    Aug-28-07    
Topic: Celebrity, Trends and Culture



Potential Public Transport Promo Brings Sour to Our Stomachs

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We're not really sure what's going on in this photo posted on Flickr by Kitanotenshi, but if it is what we think it is - a product sampler pasted to a public transport window - then WTF, man, who's really going to lick the side of a bus?

...And for the taste of fresh milk? They may as well have gone the extra mile and given us a disembodied udder to suck.

by Angela Natividad    Aug-28-07    
Topic: Outdoor, Promotions



Shakerboarding Debuts for Pizza Lovers and Self-Deluded Advertisers Alike

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Every once in awhile you run into somebody who asks whether subcultures inspire advertising or advertising inspires subcultures. But worse than that question are the guys who actually try to find out whether they can in fact create a subculture out of astroturf.

Thus prepared, we give you Shakerboarding: the happy (?) marriage of breakdancing and advertising. The sport's headline athlete, Roto, shakerboards outside of CiCi's Pizza in order to draw customers in.

Shakerboarding and Roto were developed by Deutsch LA with the help of Feed Company, the guys responsible for Ray Ban's Never Hide campaign, which was similarly puzzling but perhaps less contrived than inventing a sport. (Unfortunately we can't all be JK Rowling.)

Check Roto out at yoroto.com.

by Angela Natividad    Aug-28-07    
Topic: Guerilla, Promotions



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