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What is Web 2.0? Stop Fumbling with Words and Just Watch

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We're a little late on this one, but it's worth mentioning anyway because finally there's a way to express the impact and meaning of Web 2.0 without verbally fumbling with "blogs," "collaboration," "synergy" and other bullshit buzz we've been hammered with and hammering others with so relentlessly.

After some trial and error, anthro professor Mike Wesch has perfected his text-based thesis on the evolution of the word, technology and ourselves in Web 2.0.

Definitely worth the watch. The progression from paper to text is a little painful if you've seen it 34598349058 times like we have, but it's nonetheless an elegant process and the ending is still pretty moving. Thanks Lee Hopkins for tipping us off.

Now Wesch can roll up his sleeves and start on his next project: Web 3.0, a web far more tangly than the one we've just finished weaving. But it isn't just around the corner, it's pretty much already here.

by Angela Natividad    Aug-22-07    
Topic: Best, Online, Video, Viral



FedEx Thinks People Still Send Letters - Like, Through the Mailbox

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We really want to like these witty little ads for FedEx Express, in which people send urgent messages via this most zippy version of traditional mail, but we can't stop thinking, "Um, isn't this what email and the Crackberry are for?"

It's a little late in the game to improve on snail mail correspondence. Sending over a still-cold beer might be a different story.

by Angela Natividad    Aug-22-07    
Topic: Magazine



Canadian Kids Go to Camp, Shoot AK-47s, Learn War Tactics

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To call attention to the 250,000 children around the world who cause group War Child Canada says are training for, fighting and dying in wars at any given moment, the group has launched Camp Okutta, a full blown camp that instructs children on the art of war. Fictitiously, of course. A video, posters and the camp website round out the campaign which was created pro-bono by Toronto agency john st. Indusblu created the Camp Okutta website and Soci-Media created the War Child corporate site.

more »

by Steve Hall    Aug-22-07    
Topic: Good, Online, Poster, Video



Elle Girl's Tweety Bird Wants Your Fasion-tastic Designs

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ELLEgirl.com and Warner Bros. Consumer Products recently bowed ELLEgirl goes Tweety Chic! campaign, a contest inviting wannbe fashionistas to create a tunic design for Tweety. Powered by user-generated content company Brickfish, the contest will award the winner with a tunic of her (or his, we assume, for for so inclined) design created by L.A. stylists Cristina Ehrlich and Estee Stanley of Miss Davenporte along with a weekend trip to Beverly Hills to stay at the Mondrian hotel, a gift bag filled with $500 in Tweety goodies and the...wait for it... chance to blog about the weekend on ELLEgirl.com.

Two years ago we'd just call this an online contest. Now we have to call it a social media-enabled, consumer/user-generated/created content/media campaign. Remember when an integrated campaign was dubbed "synergistic"? Yup. Everything's the same. We just have new blatherific labels for the same old shit.

Anyway. You still here? What are you waiting for? Beverly Hills? $500? And a chance to be a blogger? What's holding you back?



BAT-Test Shatters Long Held Belief that We Are, in Fact, Superhuman

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This is almost too engaging. To promote the premiere of Bionic Woman, take your BAT.

The BAT-test is where you can have a bionic assessment made on your super-extremities. The examinations are simple but actually pretty hard, and they can all be solved via keyboard.

Apparently Adrants is only 39 percent bionic. We're bummed.

Well, even if you can't be all powerful, you can at least watch Jaime Sommers try balancing life and paramilitary affairs on NBC's series premiere, which hits TVs on September 26th at 9/8c.

by Angela Natividad    Aug-22-07    
Topic: Best, Games, Online, Promotions



Still Hot for CGM? Get Naked for Christi

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Now, here's a contest that cuts right to the chase. Upload your nude art, and get potentially recognized at a big gallery event in NYC! The contest is called Christi Naked, which we at first thought was maybe a publicity stunt by an otherwise talentless model (you know, sort of like this).

But actually it's for Christiania Vodka. We dig the minimalist Norwegian aesthetic and for some reason knowing this contest is for vodka is soothing. Maybe it's because we got tired of the coquettishly naked but unlovable Fembots.

The last entries are due today, so strip down and speed up if you want to be counted.

by Angela Natividad    Aug-22-07    
Topic: Good, Online, Promotions



Apartments.com Goes CGM. Win $20,000 for a Video of Your Crap

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Sometimes we wonder if this ongoing effort by brands to throw together CGM contests is actually part of a large-scale game of industry Hot Potato we just don't know about. Like "How Many Cheap Videos Can We Leach Out of Consumers Before We Start Getting More Backlashes than Exhibitionist Pillow-Fights?"

Anyway, Apartments.com is launching a contest called Possession Obsession. If you send them a video of stuff you collect, you could win (drumroll, please) $20,000.

more »

by Angela Natividad    Aug-22-07    
Topic: Bad, Games, Online, Promotions



Dan Fielding is a Big Mystery. Do You Care Enough to Solve It?

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We're not crazy about comedians, though every once in awhile we find a winner like ad cock-snapping Charlie Brooker, and Hardaway-rubbing George Takei.

This Dan Fielding character is unimpressive at outset. And even with a little more exposure, he's little more than an arrogant SOB who happens to want his own show called The Domestic God.

But in his efforts to self-promote, he's done something interesting: turned himself into a contest.

more »

by Angela Natividad    Aug-22-07    
Topic: Games, Online, Promotions



Draft May Split From FCB According to Insiders

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The DraftFCB rumor mill is at it again. It seems several sources claim the much troubled DraftFCB may split leaving, well, Draft and FCB. That's all we know for now.

by Steve Hall    Aug-21-07    
Topic: Agencies



Vogue Live Blogged, Apple YouTubed, MySpace Facebooked

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- Glossed Over live blogs the reading of Vogue's 840 page September issue.

- Apple catches wrath from popular YouTubers misfortune with the company's bad customer service.

- Christina Ricci is the new face of Samsonite's Fashionaire accessory line.

- This is how they sell Volvos in Korea.

- Yup. MySpace is over. Now, it's all about creating Facebook applications as Hyper Happen and W3Haus just did to promote the movie Knocked Up in the UK.

- Darren Stevens is dead. Oh wait, he was never alive. Oh wait, it's a new blog to promote a new marketing book. Oh wait, and even another YouTube book video.

- OMG! It's another book! But this one's not about marketing. It's about ghosts, monsters and UFOs. But it counts because a former creative director wrote and took the photos.

more »

by Steve Hall    Aug-21-07    
Topic: Games, Industry Events, Magazine, Social, Video



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