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Whole Foods: Selling Ever-So-Short on Coveted Cool Factor

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To prove to us (and possibly itself) that it is indeed "the world's coolest, healthiest market," Whole Foods has launched a YouTube channel called The WTF? Network, a play on Whole Food's initials (if you just ignore that pesky T).

The channel lives up to its acronym, and not in a super-cool way. The featured, very shaky video follows a girl riding a unicycle around the veggie section of the supermarket. We're sure this was funny as hell for her friends, but it really didn't make us salivate for six organic lima beans at $8 a pop.

Or laugh, for that matter. In fact, the grave frowns we wore for the video's :20 run has begun to hurt our faces.

WTF indeed, Whole Foods?

by Angela Natividad    Aug-21-07    
Topic: Bad, Brands, Online



JWT Australia Gestates Inside Womb

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OK, so here's a new one. And there's rarely anything new at all about an agency website but we think JWT Australia has done it. How? They made their site a womb. Yes, a womb. As in wheere baies grow. It's a conceptual oddity but, strangely, it works for us. Or, maybe it's just gross. We can't tell. Oh wait, yes we can. The "baby" picks his nose. Eew. Give it a look and let us know what you think.

by Steve Hall    Aug-21-07    
Topic: Agencies, Online



Bundy Rum Gives Snotty Brits Some Serious Aussie Envy

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Bundy Rum is so Australian that it refuses to leave its continent of birth - a really flattering way of saying Bundy's drinking demo is confined mainly to the rural parts of Down Under.

To spread the word about this curious beverage, Therapy, London put together this ad that plays on the England/Australia rivalry. Apparently England wants Bundy so bad it wants to be Australia. Talk about a kick in the face!

"What a vulgar people," snarled a nearby native Londoner.

If you're wondering what that bear is doing at the end of the ad, that's the Bundy mascot. Yeah, we were pretty confused about that until the PR explained it to us.

by Angela Natividad    Aug-21-07    
Topic: Television



Baby Spice Out-Spiced by Prego

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Hmm. Life after superstardom isn't always so great. Baby Spice (our fav) aka Emma Bunton is now appearing in Prego print ads and has been in TV ads since last May. The amazing concept for this campaign? "Even one of the Spice Girls can't think of a spice to add to the perfectly seasoned sweet and savory taste of Prego Sauce." And yea, we know she's already done commercials for Polaroid. Guess it's a good thing they're on tour again.

by Steve Hall    Aug-21-07    
Topic: Celebrity, Magazine



Get Your Country on With Big State Games

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To promote Texas' Big State games, Grow Interactive, which created PaloozaHead, has launched the Big State Games website where it's all about country and all about country music's two day jam October 13-14 in Bryan-College Station. The site's got all you could want about the festival including the ubiquitous bull riding game and a race car driving game.

As with all Flash creations, finding your way back to the homepage is not easy which, perhaps, is the idea after all since the goal is to get you to buy tickets, a link that is conveniently at the bottom of every page while the back button isn't so accessible. Other than that annoyance, we like the site.

by Steve Hall    Aug-21-07    




Heinz UGC Entry Says 'Next TIme Hire an Ad Agency'

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Los Angeles freelance art director Brian Engleman thinks the consumer-generated content craze has gone too far and illustrates this by creating an entry in the Heinz ketchup contest which offers $57,000 to the winner. Oddly, Engleman's entry is one of the best we've seen so far. Well, in terms of production values. And insiderish humor.

At the risk of being un-PC (oh we never do that here!), we do have to wonder if there wasn't a bit of an inside joke here with the casting of the token hottie and token African America who sit by the hot tub as Chris Lusti completes the spot by advising, "Next time hire an ad agency." OK, shoot us now but we're just wondering. Maybe they're just part of the crew. OK, we're gonna shut up now.

by Steve Hall    Aug-21-07    
Topic: Consumer Created, Good, Video



German Engineers Wish They'd Built the Subaru Imprezza

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Subaru makes good cars. At least that's what Consumer Reports says year after year. But why do most their cars look, well, so pedestrian. While that's one person's opinion, it seems, according to a recently launched campaign for the Impreza (which does actually look better than past models) created by DB Canada, German engineers are jealous of Subaru's performance.

The campaign consists of an onslaught of television, out-of-home, online, print, direct and cinema. The cinema ad broke late July and the rest is coming soon to Canadians country-wide.

The cinema ad, which you can view here, features four German engineers out for a joy ride in the Imprezza. They cruise the test track to the tune of Falco's Amadeus until they are met with the disapproving eyes of their senior engineer who mutters disgust in German.

more »



Adrants Sponsors Senior Level Diversity Recruitment Event During Advertising Week

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As September approaches, we thought we'd remind you again of an event Adrants is sponsoring during Advertising Week. Continuing our quest to open the advertising industry to a more diverse group of people, Adrants along with Business Development Institute and the organizers of Advertising Week 2007 will host Experienced Hire Diversity Recruiting Program at the Worldwide Business Centres in New York during Advertising Week September 25-28, 2007.

The event, unlike our two previous diversity in advertising events, will "focus solely on advancing the presence of mid to senior level diversity leaders in the communication industries by offering individual companies the opportunity to exclusively recruit top level experienced professionals through private one and half hour recruiting sessions."

more »

by Steve Hall    Aug-21-07    
Topic: Industry Events



Kanye West Leaps onto the McFly 2015 Project with 'Graduation'

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Hot off his last eye-popper, Kanye's making yet another political statement with the art on his third album, Graduation.

Created by Murakami (best known for his cavity-sweet Louis Vuitton line), the cover features Kanye's mascot flying fast in a pair of legendary McFlys. For a pair of shoes that never actually existed in the mainstream, the McFlys are making a runaway comeback like nobody's business - activists and all.

A glance over the comments section of Rumors Daily betrays mixed feelings about the album art. Generally speaking, we love Kanye and the McFlys. But others, like Malik, call this a "horrible drawing" that makes the beloved shoes look like "some K Swiss shit."

Not to hate on Murakami or Kanye, but they kind of do.

by Angela Natividad    Aug-21-07    
Topic: Campaigns, Cause, Celebrity, Good, Trends and Culture



Duracell Shoots for Bunny Nemesis, Breaks Toys Instead

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Considering Energizer's got a stranglehold on the beloved Bunny, an icon in our childhood, it's understandable that Duracell may have trouble competing on the same front.

But a broken clown toy? (Possibly beaten into submission by that rolling pin to the left of it?!??) And we won't even touch the It component. Are you trying to give us nightmares?

Tagline: "Lasts longer, much longer. Sorry." No, Duracell, we're sorry.

Update: Kristof just shot us another ad from the same campaign, which you can check out here. We've just been overwhelmed by fond memories of Mommy screaming "PICK THAT SHIT UP!" in a drunken rage.

by Angela Natividad    Aug-21-07    
Topic: Brands, Magazine, Poster



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