It's Official: The Cool Train Has Left the MySpace Station

Looking to leverage public disdain for Michael Vick? You probably can't do it any better than this triage of veterinary clinics in Ontario, Canada, which is inviting Facebook users to donate unwanted Vick paraphernalia for reuse as cage lining.

Sufficiently slashed jerseys will then be burned in some sort of ceremony. We're touched. The point is, marketers are riding Facebook like it's a new breed of horse. We'll see how long this lasts before co-eds say "fuck it" and move onto the next high.