Serena Williams HP's New 'Get Personal' Spokesmodel

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Following Vera Wang, Jay-Z, Pharrell Williams, Mark Cuban, Mark Burnett and others, tennis champ Serena Williams is HP's nexy "achiever" in the company's "The Computer is Personal Again" campaign. Coming courtesy of Goodby, Silverstein & Partners, the campaign breaks today with a spot on USA, ESPN and online at SportsIllustrated.com, ESPN.com and Yahoo.

On August 31, a Serena-focused website will debut with all sorts of goodies like a blog, ring tones, videos, clothing and a documentary. Yes, it's all about achievement.

by Steve Hall    Aug-27-07   Click to Comment   
Topic: Campaigns, Celebrity, Commercials, Video, Weblogs   

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Comments



Comments

...new spot features the visual magic of Stardust Studios. More on that soon, or upon request.

Cheers! -- Roger D., 1.828.264.8898

DWA for
Stardust Studios
www.stardust.tv

Posted by: Roger D. on August 27, 2007 2:49 PM







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