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Target Breezeway Sucks Distracted Onlookers into Light Display

target_breezeway_david.jpg

Visitors to the "top of the Rock!" (er, the Rockefeller building) in NYC may have noticed a really interesting spaceship-type thing on their way back down.

This strange little room, dubbed the Target Breezeway, can apparently sense the number of people wandering mystified in its midst and associates each person with a color that then generates distracting, if not dazzling, reactions along the walls.

Most of us walked around like zombies trying to place our palms on the occasional Target symbol that appeared. Every few minutes, and with enough warm bodies, the Breezeway lights up in a display that would put Times Square at New Year's to shame.

We've always maintained that the best way to ensnare a small population would be to draw them into a secluded space with shiny objects. The Target Breezeway is an ingenious way of demonstrating that possibility.

We were definitely sucked in.

Written by Angela Natividad    Comments (0)     File: Brands, Good, Outdoor     Aug- 6-07  

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