You Mean Advertisers Are Supposed to Be Living Balanced Lifestyles?
Okay. Put away the martini, clear all the white dust off your desk and stop flirting with the intern. Apparently, that's not what a well-balanced ad exec is all about.
This September 20th the Ad Club will be presenting its Second Annual Perfect Balance Awards, which were launched to "recognize and celebrate companies who have successfully instituted and fostered an innovative employee health and wellness program."
Well, even if our margin of usefulness in this industry really only lasts until about 36 (40 if you're pushing it), maybe there remains a deeper reason to stay healthy and live on.
Apply for the honors here. Make sure you're wearing a fresh glow. Champions of wellness are, like, big on that.