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Look! Look! It's a movie trailer that's actually an ad! Gee, that's never been done before. But as Shooter's Post & Transfer (which post-produced) COO Ray Carballado tells us, "As more and more advertising becomes content and effects driven post houses have to have the talent as well as the technology to pull off more than a 30-second spot." Well, right you are, my friend. A movie trailer. Now that's some rockin' shit!
Anyway. In the trailer, Philadelphia Eagles QB Donavan McNabb must defeat the mortals so he can live forever so says "some weird, old guy." So McNabb trains while the old guy does a twist on the John Cusack Say Anything boombox thing forcing McNabb to listen to sportscasters pummel him with negative comments. Somehow it resolves to a showdown between McNabb and...uh...a field full of ghostly football players.
BBC, to promote its upcoming music event, electric proms, has launched two digital efforts. The first is an image puzzle in which you try to find the 80 bands in the image who will be performing at the concert. This sounds very similar to another effort we saw about a year or tow ago but now can't remember who it was for. Virgin?
The second is a song name writing competition called Live Song which asks people to come up with song names. Five winners will have their songs written and performed by bands that are part of the electric proms event.
The campaign was created by Fallon and Hyper Happen. Rubber Republik handled viral distribution.
Renee Hobbs freaks us the fuck out.
Who is Renee Hobbs?
The director of My Pop Studio. And she's currently expounding on media education for girls at the YPulse conference.
My Pop Studio is a pretty interesting site. Founded on the notion that society promotes developing self through sales, it "pushes back" by imbuing girls with critical thinking skills for battling media messages.
A series of free online games teaches kids about how media works by letting them manufacture culture: you can observe how your feelings about a product (like lip gloss) change depending on the backgroud music, create a pop star, and practice multi-tasking.
This could be a great resource for kids. In fact, it probably already is - the site boasts partners like Alloy, and Hobbs champions her team as masters of viral and WOM marketing.
In the meantime, our experience of the product is colored entirely by Hobbs' own personality, who's an overwhelming real-life version of Nurse Ratchett.
Unleashing the anachronistic term "housewife" or perhaps simply tossing aside silly, politically correct euphemisms like "stay-at-home-mom," Frozen food home delivery company Schwan's claims (in a headline) "Research shows that 95 percent of housewives could use a housewife."
Now, AdFreak picked up on the lesbian vibe toward which this headline hints. We, contrary to what one might assume, believe that, yes, the job of a housewife, particularly if she's a doesn't-stay-at-home-mom needs all the help she can get. Why trek to the grocery store with three screaming brats when you can lock the snots in their rooms, order from Schwan's and down a gallon of Cookies 'n Cream while issuing missives via laptop to the hundreds on minions you oversee at the office from the comfort of your couch? Minneapolis agency Hunt Adkins created the campiagn.
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- In an effort to more accurately capture true television viewership, Nielsen has announced it will triple the size of its national people meter to 37,000 households and 100,000 people. 100,000 to 300 million? Well that's better than before.
- Monster.com has consolidated its $155 million North American media buying responsibilities with Mediaedge:cia.
- For Heroes, NBC is taking advantage of a Nielsen loophole which allows the network to add ratings from this Saturday's repeat of the premiere back into Monday's premiere. The loophole states re-airings with the exact same content and advertising can be counted together.
- The Slingbox Guy is back and this time he's doing what TiVo should have done when it first launched: tell people what the product does.
We all know Second Life jumped the shark long ago but when an Ad Council campaign pokes fun at something you know it's really over. This PSA for obesity prevention has fun with Second Life oddities while urging people to wait 15 minutes before having seconds because, as most people don't know, it takes the brain longer to realize the stomach's full than the stomach itself. The ad points to a site, launched Thursday, called Small Step which, among other things, educates people on portion control.
Other elements of the campaign kick off next week.
Two. Count them people. Two! There will now be two shows on television focusing exclusively on the world of advertising. The first, as we all know, is AMC's Mad Men. The second, is, yes, Truth in Advertising, which will begin shooting in October and air on TNT. The show will be set in the fictitious Chicago agency Rothman, Greene & Moore - which sounds so very much like the mission of most agencies: rob their green and more - and star Eric McCormack who previously starred in NBC's Will & Grace. McCormack will take on the role of VP and art director.
Joining McCormack will be Tom Cavanaugh who will play the role of co-creative and friend to McCormack. The show follows McCormack's promotion to creative director and how he, as a nice guy, must navigate the tricky maze of the cover-your-ass agency world.
We'd like to express our sincere appreciation for the creative and media teams behind this Gucci wallscape in New York City for the brilliance behind integration of media and creative. They actually worked together! When does that ever happen?
Placement doesn't get much better than this. Of course, the placement and creative could be a coincidental anomaly but we're going to ere (is that how you spell it?) on the side of optimism and give the creators here the benefit of the doubt. Unless, of course, someone wants to step forward and admit it was, in fact, purely coincidental.
With the launch of his new company, Brand Networks, ex-Arnold SVP Jamie Tedford plans to unleash a media player powered by tokns monetizes, in a way, interaction across social networks. The model eschews the interuptive video advertising model and rewards people who spread the player by providing them interesting, ad-free content. Brands benefit from the social networking-enabled distribution of the player. Tedford does a much better job explaining the model in this coBRANDiT video. Although, to be honest, we're still not sure we completely understand it.
When choosing a name for an ad agency, since everyone is moving away from the Huey Duey & Louie law firm-style model, one should choose a name that connotes something interesting, something exciting, something that elicits staying power. Perhaps Art Bradshaw and Emily Rex who just dubbed their new agency Departure think the notion of leaving is better than staying. Now, one could joke about this new name as Adrants reader Chuck did when he wondered why they didn't call themselves Leaving or Closing or Back Later or Track 9 or Running Late or Exit (wait, that one's sort of taken) or Last One Out Turn Out the Lights. But that would be mean.
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