Animated Storybook Highlights Sears Fall Fashions

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Oh look. Sears is getting hip! Whether or not that ever happens doesn't really matter but we do like this new commercial from Y&R Chicago which has some nice video effects courtesy of Zoic Studios. The models in the ad were shot on green screen. The environment they inhabit consists of thousands of photographs which were then animated and served up as a story book. Nice work.

by Steve Hall    Sep-26-07   Click to Comment   
Topic: Commercials, Good   

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