BlogAds Does CGM
In partnership with BlogAds, PETA has launched an ad writing competition which seeks to find the best BlogAd-style blog ad to promote its websites such as GoVeg.com, FurIsDead.com, LettuceLadies.com, and StopAnimalTests.com.
The winner will be determined by the very subjective metric of "most likely to drive traffic to PETA's Web sites."
Running from September 4 through September 24, ten finalists will be chosen, with the winner receiving a $500 Apple gift card. There will also be a People's Choice winner.
Finalists' ads will become part of the BlogAds campaign.