Budweiser Turns NFL Fans into Stars by Proximity
This is the type of campaign that's always fun to talk about. To give back to the fans and kick off football season in Canada, NFL has teamed up with Budweiser to bring passionate personalities closer to the sport they love.
Toronto's Downtown Partners put together the Superfans campaign to ensure just that. One of the TV spots for the effort features Ed Anzalone, a big Jets fan, berating an oblivious neighbor for allegedly talking down about his team of choice.
It and two other Superfan ads now appear during NFL broadcasts in Canada.