Dairy Queen Finally Gets with the Times ... or Does It?

dairy queen.jpg

According to a press release, the Dairy Queen hasn't given its site a much-needed overhaul since the mid-'90s. Agency space150 was commissioned to bring it up to date.

Strangely, it still looks like it's from the mid-'90s. Seriously - DQ-topia?

We liked the billboard, though. When you click on it, you get to see old photos and Dairy Queen TV spots. Learning a brand's history is always neat.

Here's a funny coincidence: A company's inception always seems to take place during a time when no colored photographs were available.

by Angela Natividad    Sep-19-07   Click to Comment   
Topic: Brands, Online   

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I get vertigo from "half-retro."

Posted by: constancex on September 20, 2007 10:15 AM

... maybe I'll go get some ice cream now, to soothe my confusion.

Posted by: constnacex on September 20, 2007 10:22 AM

Several years ago, the Grey NY new business department (most of which -- including me -- was fired in early 2006) did a microsite to showcase DQ advertising. The site had no budget and was very much made with loving hands at home, but I know DQ liked it a lot at the time...and I guess they still do.

You can still see it here: http://specialsites.grey.com/moo/

Notice anything familiar?

Posted by: Michele on September 20, 2007 1:33 PM

"Notice anything familiar?"

Besides the obvious George Parker 'homage' of the new one, the cow one sure loads faster.

Posted by: bg on September 20, 2007 2:15 PM

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