DDB Chicago Packs Everything But Red Thong Into McDonald's Spot

mcdonalds_cheesburger.jpg

Oh there are so , so many stereotypical elements going on in this DDB Chicago created, Biscuit-produced commercial for McDonald's. First, we have the classic male game of oneupmanship where the two guys in the ad try to out do each other over the prices they paid for their clothes and haircuts. Second, we have the classic female amusement over this alpha male trait.

Then, we have the woman illustrating the pointlessness of all this bravado and trumping them both by announcing she paid only one dollar for her double cheeseburger. And then we have the "I'm not gonna let a woman beat me" response from the men who begin bidding to buy her burger. And finally, we have an homage to the men-as-idiot trend made famous by Verizon's Dumb Dads.

Could DDB have packed anything else into this spot? We're surprised the lady wasn't wearing a bustier with a black miniskirt and an exposed red thong while sitting seductively on the edge of her desk and the guys weren't drooling like lascivious fools while bidding on her instead of the burger. Come on DDB! If you're gonna haul out the stereotypes, you gotta go all the way.

by Steve Hall    Sep-26-07   Click to Comment   
Topic: Agencies, Commercials, Good   

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Comments



Comments

Surprise, surprise...McDonald's ads suck.

Posted by: Dan on September 26, 2007 11:12 AM

What, you don't argue with your co-workers over how freaking cheap you are in order to impress the intern? I mean, doesn't everybody?

Posted by: Woody Hinkle on September 26, 2007 12:47 PM

Wow, way to read way too deep into a simple McDonald's commercial

Posted by: JO on September 26, 2007 1:16 PM

Wow, way to read way too deep into a simple McDonald's commercial

Posted by: JO on September 26, 2007 1:19 PM

Reading way to deep is an understatement. Your joyless lives are what really must suck.

Posted by: Juan on September 26, 2007 2:58 PM

Reading way to deep is an understatement. Your joyless lives are what really must suck.

Posted by: RM on September 26, 2007 3:05 PM

It's not a great ad but a good servicable one - the hardest thing is an ad for a value menu - how do you convey that you don't need much but not call your customer cheap or can't-afford more?

I thought this ad handled it more legitimately and creatively better than 99% of them (the folksy WEndy's ones with Dave Thomas worked if you were 55). There are cheap ass guys and competitive (though $20 for a haircut and $50 for shoes? Real cheap guys - more like $10 bucks and $29 for shoes) but overall, conveyed it with humor. The girl was fine and the end works.

Is it brilliant? No, is it better than most McD ads, yea ... WTH was that Hugo drink one? So, for me, good acting, likeable actors/guys, mostly realistic dialogue - a solid B-

Posted by: jbelkin on September 27, 2007 3:20 AM







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