Electric Prom Concerts Get Song Naming Contest And Find-A-Band Site
BBC, to promote its upcoming music event, electric proms, has launched two digital efforts. The first is an image puzzle in which you try to find the 80 bands in the image who will be performing at the concert. This sounds very similar to another effort we saw about a year or tow ago but now can't remember who it was for. Virgin?
The second is a song name writing competition called Live Song which asks people to come up with song names. Five winners will have their songs written and performed by bands that are part of the electric proms event.
The campaign was created by Fallon and Hyper Happen. Rubber Republik handled viral distribution.
Comments
It was by Virgin and it was bloody addictive. But what's wrong with Fallon and BBC? Didn't anyone tell them that people are ok with soaps being duplicated. It gives them choice. But not ads. It gives them boredom.
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