Evian Brand-Builds by Linking Between Purity and Bare Skin

evian_naturallypure.png

We're not really sure what purity has to do with wearing your underpants in the Alps, but apparently there's a connection.

Evian is proof that all good marketers own a thesaurus. Note connections between purity and innocence (free-wheeling nakedness); note connections between balance and the the meditation posture. If it helps sell water...

We love ourselves some naked. And if bare flesh says something about luxury drinking water, then by all means, bare all.

Written by Angela Natividad    Comments (3)     File: Brands, Online     Sep-11-07  
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Comments

They have another one with red panties too.

http://newyorkpunk.blogspot.com/2007/09/natural-terrains-omg-red-panties.html

Posted by: New York Punk on September 11, 2007 01:08 PM

They have another one with red panties too.

http://newyorkpunk.blogspot.com/2007/09/natural-terrains-omg-red-panties.html

Posted by: New York Punk on September 11, 2007 01:13 PM

Seriously, why is this on Adrants? Are "we" becoming the Good Housekeeping of "creative" work?

Posted by: Thom on September 11, 2007 04:54 PM

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