Facebook More Useful Than MySpace For Marketers

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When marketers assaulted MySpace with pseudo profiles, the whole thing came off and a lame attempt to leverage social media. For some reason, this doesn't seem to be the case with the growing proliferation of Facebook profiles and groups. Perhaps it's because it's not so much about profile but, rather, groups people can join if they're interested in the subject matter of the group. Perhaps it's becasue Facebook has a cleaner structure. Perhaps, it's just that time has past and the industry has caught up.

Over the past several months, several advertising-related groups have appeared such as one for the online marketing publication MarketingSherpa, the online marketing publication MarketingProfs, the creative staffing agency Aquent, the popular tech site TechCrunch, the public relations blog, Strumpette, the online marketing trade show organization ad:tech, the blog ad network Federated Media, the author and speaker Joe Jaffe and many more.

Some of the growth, at least in the marketing space, is the result of marketers actually joining and using Facebook, whereas with MySpace, all marketers did was talk about it. Whatever it is, the group invites keep rolling in and, oddly, instead of ignoring them, we accept them and find the groups useful.

by Steve Hall    Sep-26-07   Click to Comment   
Topic: Good, Social   

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Comments



Comments

facebook could be good if people actually did anything after they joined a group. but they dont. they jsut join and it's on their profile but they dont really do much after that...

Posted by: val on September 26, 2007 4:28 PM

facebook could be good if people actually did anything after they joined a group. but they dont. they jsut join and it's on their profile but they dont really do much after that...

Posted by: val on September 26, 2007 5:15 PM

Speak for yourself Val. Most of my friends and I use facebook daily, and I know many other people who are just as addicted :)

Posted by: phon on September 26, 2007 7:35 PM

Val, it depends how groups are moderated. Some groups I'm in are just for fun, however, in other groups when officers ask members to contribute, people usually do.

Posted by: phon on September 26, 2007 7:39 PM

Part of the problem with groups on facebook is that it is harder to get updates from them than it is to get them from your friends. I wish I could integrate board topic posts and the like into my facebook main page along side with my friend updates or maybe as a different tab. I know that would make it easier for me to participate.

Posted by: tracy on September 27, 2007 9:49 AM

I am also using Facebook daily. I am not only having a blast I am benefiting business wise!!! I use it for networking before a funtion and connectiing with our areas top talent!

Posted by: Shelli on November 2, 2007 9:14 PM

I am also using Facebook daily. I am not only having a blast I am benefiting business wise!!! I use it for networking before a funtion and connectiing with our areas top talent!

Posted by: Shelli on November 2, 2007 9:14 PM







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