'Fashion Walk' Boosts Clothing Retailer's Store Traffic
What do you do when you open a retail clothing store and no one comes? You take the store to the people, of course. That's exactly what Wexley School for Girls did for eco-friendly clothing company Nau in Seattle. The agency hired models to walk the streets of Seattle, Bellevue and Kirkland with a rack of clothing and handouts urging people to visit the store. Apparently, it worked with the Bellevue store reported a nice increase in store traffic.