'Fashion Walk' Boosts Clothing Retailer's Store Traffic

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What do you do when you open a retail clothing store and no one comes? You take the store to the people, of course. That's exactly what Wexley School for Girls did for eco-friendly clothing company Nau in Seattle. The agency hired models to walk the streets of Seattle, Bellevue and Kirkland with a rack of clothing and handouts urging people to visit the store. Apparently, it worked with the Bellevue store reported a nice increase in store traffic.

by Steve Hall    Sep-26-07   Click to Comment   
Topic: Good, Guerilla   

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Comments



Comments

Just to clarify,

The store in Bellevue does great, we were just helping drive additional traffic since it is a new store and Nau is a new brand in the Seattle/Bellevue area. Also, to clarify, dromedary and camals are very different animals. Thanks, Wexley

Posted by: wexley on September 27, 2007 3:16 PM

Just to clarify,

The store in Bellevue does great, we were just helping drive additional traffic since it is a new store and Nau is a new brand in the Seattle/Bellevue area. Also, to clarify, dromedary and camals are very different animals. Thanks, Wexley

Posted by: wexley on September 27, 2007 3:16 PM