'Fashion Walk' Boosts Clothing Retailer's Store Traffic

Bellevue3-1.jpg

What do you do when you open a retail clothing store and no one comes? You take the store to the people, of course. That's exactly what Wexley School for Girls did for eco-friendly clothing company Nau in Seattle. The agency hired models to walk the streets of Seattle, Bellevue and Kirkland with a rack of clothing and handouts urging people to visit the store. Apparently, it worked with the Bellevue store reported a nice increase in store traffic.

by Steve Hall    Sep-26-07   Click to Comment   
Topic: Good, Guerilla   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments



Comments

Just to clarify,

The store in Bellevue does great, we were just helping drive additional traffic since it is a new store and Nau is a new brand in the Seattle/Bellevue area. Also, to clarify, dromedary and camals are very different animals. Thanks, Wexley

Posted by: wexley on September 27, 2007 3:16 PM

Just to clarify,

The store in Bellevue does great, we were just helping drive additional traffic since it is a new store and Nau is a new brand in the Seattle/Bellevue area. Also, to clarify, dromedary and camals are very different animals. Thanks, Wexley

Posted by: wexley on September 27, 2007 3:16 PM





Stanton Optical


Featured FREE Resource: