Fresh Breath Brings Chills to Online Sites

colgate banner.png

Hey, here's an idea we've never seen before. To promote Colgate's Max Fresh, Y&R Interactive and Tele-Pele have created a banner that behaves with direct feedback from users.

Encouraged to test their "freshness levels" via telephone, the curious click on the banner to get a phone number. After dialing in a code and blowing into the speaker, the site will actually react by freezing before your eyes.

This isn't just something we'd get out of our seats to try; it's something we'd tell friends about. Good stuff!

The campaign launched across all main Israeli online destinations, including walla!, msn, tapuz, and smile media, on August 12th.

Written by Angela Natividad    Comments (3)     File: Brands, Good, Online     Sep-18-07  
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Comments

needless to say: GREAT JOB!!!
i only wish that advertising agencies in Israel demonstrate such creativeness on a daily bases, not only when one is needed for an advertising competition / cyber awards etc...


Posted by: Dori Ben Israel on September 18, 2007 06:29 PM

needless to say: GREAT JOB!!!
i only wish that advertising agencies in Israel demonstrate such creativeness on a daily bases, not only when one is needed for an advertising competition / cyber awards etc...


Posted by: Dori ben israel on September 18, 2007 06:32 PM

*will demonstrate such....


Posted by: Dori Ben Israel on September 18, 2007 06:39 PM

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