Fresh Breath Brings Chills to Online Sites

colgate banner.png

Hey, here's an idea we've never seen before. To promote Colgate's Max Fresh, Y&R Interactive and Tele-Pele have created a banner that behaves with direct feedback from users.

Encouraged to test their "freshness levels" via telephone, the curious click on the banner to get a phone number. After dialing in a code and blowing into the speaker, the site will actually react by freezing before your eyes.

This isn't just something we'd get out of our seats to try; it's something we'd tell friends about. Good stuff!

The campaign launched across all main Israeli online destinations, including walla!, msn, tapuz, and smile media, on August 12th.

by Angela Natividad    Sep-18-07   Click to Comment   
Topic: Brands, Good, Online   

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Comments



Comments

needless to say: GREAT JOB!!!
i only wish that advertising agencies in Israel demonstrate such creativeness on a daily bases, not only when one is needed for an advertising competition / cyber awards etc...


Posted by: Dori Ben Israel on September 18, 2007 6:29 PM

needless to say: GREAT JOB!!!
i only wish that advertising agencies in Israel demonstrate such creativeness on a daily bases, not only when one is needed for an advertising competition / cyber awards etc...


Posted by: Dori ben israel on September 18, 2007 6:32 PM

*will demonstrate such....


Posted by: Dori Ben Israel on September 18, 2007 6:39 PM







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