Axe and MTV are joining forces to bring back the sad event that was The Gamekillers, an ad campaign-cum-one-hour-special that first aired in 2006.
It’s not everyday that an ad campaign turns into a reality TV show, so kudos to Axe. As expected, game-killing caricatures will be launched forth to screw up unsuspecting dates. The guys on dates must utilize special tips to defeat the Gamekillers and keep the girl’s heart – or at least her snatch – safely secure.
Guys who win the girl get their names engraved on the ancient AXE Gamekillers Chalice. And if you can think of something douchier than that, we’ll carve your name into the ice of an ancient Adrants martini.
Bartle Bogle Hegarty, in tangent with @radical.media, put the series together. The show airs on September 21 at 7 pm ET/PT.
