Warning: include(/inc/detect_ads.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2007/09/gamers-melt-giant-ice-block-to-win-halo-3.php on line 11

Warning: include() [function.include]: Failed opening '/inc/detect_ads.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2007/09/gamers-melt-giant-ice-block-to-win-halo-3.php on line 11

Warning: include(/inc/header.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2007/09/gamers-melt-giant-ice-block-to-win-halo-3.php on line 12

Warning: include() [function.include]: Failed opening '/inc/header.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2007/09/gamers-melt-giant-ice-block-to-win-halo-3.php on line 12

Gamers Melt Giant Ice Block to Win Halo 3

halo3_ice_block.jpg

So Halo 3 is out. Everyone's happy. As part of the promotional fun, Pead PR held an event called Halo 3 Ice Block Buster. The promotion placed a one ton block of ice in Queen Elizabeth Square in Aukland which gamers, who were lined up at midnight yesterday to get their hands on the game could squirt water pistols at the block until it melted. Inside the block were 50 numbered tokens which awarded such prizes as Samsung LCD TVs, Xbox 360 consoles and Halo 3 games. It took four hours to get all 50 coupons out of the block. Game on.

Written by Steve Hall    Comments (2)     File: Good, Guerilla     Sep-26-07  

Warning: include(/imedia/imedia_ad.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2007/09/gamers-melt-giant-ice-block-to-win-halo-3.php on line 73

Warning: include() [function.include]: Failed opening '/imedia/imedia_ad.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2007/09/gamers-melt-giant-ice-block-to-win-halo-3.php on line 73

Warning: include(/inc/subscribe_form.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2007/09/gamers-melt-giant-ice-block-to-win-halo-3.php on line 78

Warning: include() [function.include]: Failed opening '/inc/subscribe_form.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2007/09/gamers-melt-giant-ice-block-to-win-halo-3.php on line 78

Warning: include(/inc/dynamic/recent_adrants.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2007/09/gamers-melt-giant-ice-block-to-win-halo-3.php on line 100

Warning: include() [function.include]: Failed opening '/inc/dynamic/recent_adrants.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2007/09/gamers-melt-giant-ice-block-to-win-halo-3.php on line 100

Comments

Why are they wearing goggles? It's ice and water. Maybe if they were given axes, but water pistols on an ice block. Really?

Posted by: pat smith on September 26, 2007 02:37 PM

Hi there,

Just wandring where you got the photo from? i wanna see the ones with us in them :)

Posted by: Vicky on September 26, 2007 06:35 PM

Post a comment











Warning: include(/inc/column_right.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2007/09/gamers-melt-giant-ice-block-to-win-halo-3.php on line 281

Warning: include() [function.include]: Failed opening '/inc/column_right.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2007/09/gamers-melt-giant-ice-block-to-win-halo-3.php on line 281

Warning: include(/inc/footer.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2007/09/gamers-melt-giant-ice-block-to-win-halo-3.php on line 282

Warning: include() [function.include]: Failed opening '/inc/footer.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2007/09/gamers-melt-giant-ice-block-to-win-halo-3.php on line 282