Gisele Returns to Roots with Ipanema Sandal Campaign

gisele ipanema.png

Adfreak has drawn our eyes to a new line of sandals called Ipanema, designed by Gisele Bundchen, whose modeling career has lasted longer than a lot of her counterparts' lifespans.

The Ipanema line is part of an effort to help save the rain forest in South America, the continent Gisele calls home. We like the throwback flavor of the television ad, which plays up the history of the Brazilian natives with less focus on Gisele's own attention-drawing features.

Not to say those assets don't factor into the print variant of the campaign.

by Angela Natividad    Sep-19-07   Click to Comment   
Topic: Campaigns, Cause, Celebrity, Good, Promotions   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments









Featured FREE Resource: