Google Takes Gadget Ads Out of Beta, Brings Social Networking to Ads
Extending the gadget technology currently available with Google Desktop, Google is has debuted its Gadget Ads, AdSense standard sized ads into which AdWords advertisers can embed video, games, flash animations, feeds and other elements. The units, in beta since last Spring, can also be placed on iGoogle homepages, Google Creator pages and inside Google Desktop.
There is a communal, social networking aspect to the ad units as well. People can take the Gadget ads and place them on their own iGoogle pages. Ad for everyone. How nice.