Gucci Media Planners and Creatives Work Together, We Think

GUCCI+trees-1.jpg

We'd like to express our sincere appreciation for the creative and media teams behind this Gucci wallscape in New York City for the brilliance behind integration of media and creative. They actually worked together! When does that ever happen?

Placement doesn't get much better than this. Of course, the placement and creative could be a coincidental anomaly but we're going to ere (is that how you spell it?) on the side of optimism and give the creators here the benefit of the doubt. Unless, of course, someone wants to step forward and admit it was, in fact, purely coincidental.

by Steve Hall    Sep-27-07   Click to Comment   
Topic: Good, Outdoor   

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Comments



Comments

I am very curious as to who can create and install a print this large. I have a few ideas that are similar but have little knowledge of possible fulfillment companies. Thanks

Posted by: Jeff Smith on September 27, 2007 1:56 PM

'Tis 'err'.

Posted by: xtine on September 27, 2007 1:57 PM

'Tis 'err'.

Posted by: xtine on September 27, 2007 1:57 PM

all the specialty retailers on 5th Ave use those dummy fronts as a platform for massive outdoor when they are renovating their stores. Funny how NYC left them alone with crackdown on intrusive signage. Hypocrites.

Posted by: DC on September 27, 2007 2:03 PM

Steve, I love to read Adrants--but NO, that is not how you spell "err". You also seem to mix up "there", "their" and "they're" quite a bit, and I wish you'd run spellcheck before you post. Any copywriter will tell you, it only takes one error for your credibility to vanish....

Posted by: Helsinki on September 27, 2007 3:59 PM

You're safe...to err is human!

Posted by: Jack on September 27, 2007 4:07 PM

Not really thinking this one was planned - could it be the moons just aligned?

Posted by: Trevor on September 27, 2007 4:16 PM

Helsinki, then my credibility was demolished years ago. And...spellcheckers - which I use for every piece) won't pick up problems with their, they're and there. Interestingly, it didn't pick up the misspelling of err.

Anyway, there still seem to be a lot of Adrants readers despite my spelling fuckery.

Posted by: Steve Hall on September 27, 2007 5:14 PM

Not to be a stickler, but just for the record:

@Helsinki: The their/they're/there errors won't be picked up by spellcheck, as their misuse is an err in grammar.

@Steve: You checker didn't pick up 'ere' because it, too, is a word. 'Ere' simply means 'before, as in the notorious palindrome:

"Able was I ere I saw Elba."

Posted by: Joe on September 28, 2007 2:37 PM

Not to be a stickler, but just for the record:

@Helsinki: The their/they're/there errors won't be picked up by spellcheck, as their misuse is an err in grammar.

@Steve: You checker didn't pick up 'ere' because it, too, is a word. 'Ere' simply means 'before, as in the notorious palindrome:

"Able was I ere I saw Elba."

Posted by: Joe on September 28, 2007 2:43 PM

Not to actually respond to the subject of the squib or anything (I know, much more fun to kick the crap out of the typo)...but am I missing what's so remarkable about this? Maybe it looks more persuasive from a different angle, but the scale of the tree is totally different than the plants on the shown terraces. Too bad - wish they'd contacted you Adgabbers before executing...making it play off the real building/plants would be very cool.

Posted by: Jef Loeb on September 28, 2007 7:30 PM





Stanton Optical


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