Hennessy, Pharrell Lend Sly Tips on Worldy Wealth
Life lessons from Hennessy on looking ridiculously rich - er, tasteful:
- Appear bored
- Toss expensive shoes around like it ain't no thang
- Drink plenty ... in a suit!
- Carry a ... protractor? -- and possibly some old maps upon which to "protract"
Hennessy's launched a new campaign called Flaunt Your Taste alongside Pharrell, known for his beats that cost six figures.
Original beats are hidden all over the microsite. The most amusing page by far is MANIFESTO, which is flanked by a classy-looking black dude holding a protractor. Random throwback to Ogilvy's eyepatch man? Maybe.
The section is a picture book of quotables like "Quality and luxury are not 'nice to have,' they are the basis of value in life," and "There is nothing more powerful than beauty." (Indeed, it's the ultimate expression of taste, says Hennessy.)
Attractive. Decadent. Where finance is a factor, Hennessy definitely knows how to get noticed. But wait - why don't Bill Gates and Warren Buffett live like this?