iQdoU? Billboards Proliferate NYC, Have Roots in Canada?

iqdou.jpg

Adrants reader Amy sent us a shot of these iQdoU? billboards and asked if we knew what this is all about.

After some intelligent sleuthing (read: consulting Google), we found a cliffhanger-style website that invites the inquisitive to "unwrap the secret" on September 23rd.

Dissatisfied with that, and with the crappy think-tank music, we checked the meta tags, where we found terms like "celebrity shopping" and "seen on celebrities."

Curiouser and curiouser. So we hit GoDaddy to find out who owned the URL. iQdoU.com is registered to CSC Dorporate Domains. Dorporate Domains?!

We did manage to find a CSC Corporate Domains in Yarmouth, whose corporate ideology is, "We are in the business of making business itself possible."

Talk about a bullshit manifesto. Well, if you can play detective better than we can, by all means, let us know what you discover.

Our best guess is that Canada is finally going to invade in the way we've always expected: by slyly confusing us before moving in for the kill. Those Mother-Country-loving, silly-underpants-wearing bastards!

Just kidding. Kind of.

Written by Angela Natividad    Comments (16)     File: Outdoor, Strange     Sep-14-07  
Advertising Jobs

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.

ad:tech Conference Headlines
-->

Comments

Something seems fishy about it being in Yarmouth, a small, sleepy and very dull town in Nova Scotia whose main claims to fame are its Firefighter's Museum and the World's Smallest Drawbridge. If you look at their Web site, their corporate headquarters is in Wilmington, Delaware. The Yarmouth location is probably just a call centre -- there are a lot of call centres in Eastern Canada.

Posted by: Cameron on September 14, 2007 01:57 PM

Something seems fishy about it being in Yarmouth, a small, sleepy and very dull town in Nova Scotia whose main claims to fame are its Firefighter's Museum and the World's Smallest Drawbridge.

If you look at CSC's Web site, their corporate headquarters is in Wilmington, Delaware. The Yarmouth location is probably just a call centre -- there are a lot of call centres in Eastern Canada.

Posted by: Cameron on September 14, 2007 02:00 PM

look at the domain servers, guys :)

NS3.QVC.COM
NS1.QVC.COM
NS2.QVC.COM

Posted by: jamie martin on September 14, 2007 03:34 PM

look at the domain servers, guys :)

NS3.QVC.COM
NS1.QVC.COM
NS2.QVC.COM

Posted by: jamie martin on September 14, 2007 03:37 PM

look at the domain servers, guys :)

NS3.QVC.COM
NS1.QVC.COM
NS2.QVC.COM

Posted by: jamie martin on September 14, 2007 03:40 PM

You gotta be kidding. QV fucking C?

Posted by: Angela on September 14, 2007 03:46 PM

Randy Ronning and Joanne Lockard and their smiling team... vns...like the 3D effect...

Posted by: art on September 14, 2007 03:47 PM

Something seems fishy about it being in Yarmouth, a small, sleepy and very dull town in Nova Scotia whose main claims to fame are its Firefighter's Museum and the World's Smallest Drawbridge.

If you look at CSC's Web site, their corporate headquarters is in Wilmington, Delaware. The Yarmouth location is probably just a call centre -- there are a lot of call centres in Eastern Canada.

Posted by: Cameron on September 14, 2007 03:52 PM

This has QVC shopping network written all over it.
As mentioned the nameservers are a dead give away - not to mention QVC owns the iQdoU.info, iQdoU.net, iQdoU.org, and iQdoU.mobi

Posted by: keith on September 14, 2007 07:03 PM

This has QVC shopping network written all over it.
As mentioned the nameservers are a dead give away - not to mention QVC owns the iQdoU.info, iQdoU.net, iQdoU.org, and iQdoU.mobi

I saw iqdou on http://fragerfactor.blogspot.com/
and it took less than 1 minute to find out who was behind the ad campaign


Posted by: keith on September 14, 2007 07:06 PM

This has QVC shopping network written all over it.
As mentioned the nameservers are a dead give away - not to mention QVC owns the iQdoU.info, iQdoU.net, iQdoU.org, and iQdoU.mobi

I saw iqdou on http://fragerfactor.blogspot.com/
and it took less than 1 minute to find out who was behind the ad campaign.

I thought Owen had a good point. Why not include the web address in the campaign? I smell missed opportunity.


Posted by: keith on September 14, 2007 07:07 PM

This has QVC shopping network written all over it.
As mentioned the nameservers are a dead give away - not to mention QVC owns the iQdoU.info, iQdoU.net, iQdoU.org, and iQdoU.mobi

I saw iqdou on http://fragerfactor.blogspot.com/
and it took less than 1 minute to find out who was behind the ad campaign.

I thought Owen had a good point. Why not include the web address in the campaign? I smell missed opportunity.

Posted by: keith on September 14, 2007 07:19 PM

"If even after clicking Post it seems to take forever for your comment to post, there's no need to click Post again. We're just blaming the problem on a mysterious, impossible-to-find bug we've stopped bothering to attempt to fix."

Posted by: lookatthecopybelowthepostbutton on September 14, 2007 09:25 PM

Thank you, lookatthecopybelowthepostbutton.

Posted by: Angela on September 15, 2007 11:11 AM

Thanks for posting this - I'm so thrilled to have gotten on AdRants! OK, so we know it's QVC, but does anyone have a clue what this campaign is actually teasing?

Posted by: Amy on September 18, 2007 05:09 PM

iQdoU is QVC's new marketing campaign. On September 29th, they're unveiling a new logo, website, etc. in an attempt to become more modern and reach out to new customers.

Posted by: unidentified on September 20, 2007 01:36 PM

Post a comment