Louisville Makes Contemporary Ellis Island for Big City Sufferers


After seeing these videos for the Share Louisville campaign, we are stunned by the opportunities proffered by the Louisville community. We can act on our sexual preferences? Play the tuba? Eat tofu?

We didn't realize Louisville could pose as a haven for disenfranchised members of higher-profile cities. Thanks to Doe Anderson, Red7E (the creatives) and Guthrie Mays for opening our eyes.

The ads are part of an effort to engender local pride. Those inclined can also become "Friends of Lou" to help evangelize the Louisville brand.

by Angela Natividad    Sep-18-07   Click to Comment   
Topic: Brands, Online   

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Just to give appropriate credit for the spots, a trio of agencies are at work on the Louisville Branding Project, including Doe Anderson, Red7E and Guthrie Mays. Red7E is largely responsible for the creative on these spots.

Thank you for the post! I'll be sure to send along the radio spots once they are online.

Posted by: Jason Falls on September 18, 2007 3:52 PM

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