Lowly Laundry Machines Become Ad Medium
Every time we think we've written, "Just when you thought every last square inch of space has been plastered with advertising...," yet another new form of ad creep rears its ugly head. Though this new laundromat promotion for the CBS sitcom The Big Bang Theory isn't so ugly. Working with Laundromedia Inc. (who new such companies existed?) CBS placed banners across four washing machines. Hey, there's nothing else to do while your clothes are washing. You might as well stare at ads.
Just how do companies like Laundromedia Inc. get there start? Very simply and very mundanely as Foounder David Kessler explains, "I was standing in front of the washers, waiting for the spin to stop, just staring at a sea of white and I went, 'Wait -- these machines could have ads on them.'" We still think an enterprising house painting company is, one day, going to knock on our door, offer to paint our house for free as long as they can turn the house into a gigantic Home Depot ad.