Netflix Wants Us to Sign Up After Having Been A Member For Four Years

netflix_mailer.jpg

One would think a company like Netflix, with massive, sophisticated databases of its subscribers and the movies it rents might, when it comes to sending out its direct mail solicitations, actually be able to keep track of who's a member and who isn't. Or at least convey that to their direct marketing firm.

We've lost track of the number of times mailers have arrived asking us to become a member when we've been a member for over four years. Sometimes they come by mail. Other times they come by email. Sometimes, we'll receive a "your movie has been sent" email right after we receive a "become a member" email.

Today, and it's probably not the first time, we opened the mailbox and found both a movie we had in our queue and a flat mailer offering us two free weeks of Netflix. This has gone on for the entire four year period we've been a member. Can't can't begin to imagine how much money the company has wasted soliciting people who are already members.

Yes, it's very cheap to do resident mailers and it's quite expensive to bother with a de-dup but still. After four years?

by Steve Hall    Sep-19-07   Click to Comment   
Topic: Bad, Direct   

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Comments



Comments

Just as ug: I canceled my account over a year ago, and have never received a "come on back" offer of any kind. Not that I expect/want one, but to the point, come on that's pretty standard stuff. Or at least it used to be.

Posted by: Bill on September 19, 2007 9:08 PM

slow news day, huh?

Posted by: ml on September 20, 2007 11:14 AM

Come on, give Netflix a break. They are so much nicer than the Microsoftish-Nazi-Blockbuster organization that they deserve a mulligan. Albeit, a 4 year mulligan.

Posted by: shannon on September 20, 2007 1:12 PM

Come on, give Netflix a break. They are so much nicer than the Microsoftish-Nazi-Blockbuster organization that they deserve a mulligan. Albeit, a 4 year mulligan.

Posted by: shannon on September 20, 2007 1:12 PM

Perhaps they use the same direct marketing firm as Verizon Fios, I'm up to no less than 37 pieces of mail from them in last 3 months even though I signed up 5 months ago. Delta Airlines also has sent me 3 emails for bonus miles if I eat out in restaurants 3,000 miles away from me. They did at least have the courtesy to reply to my feedback, and killed zero trees to bug me. I'll give them that at least. Time to move to the woods and take cover from all the ads.

Posted by: vtmiller on September 20, 2007 1:39 PM

Dropped Netflix too. They never come back for me either. And they have my email! They could have sent me an email that clicks back to my beloved account and movie history. Missed opportunitieeeeeees.

Posted by: NonStopBegonia on September 20, 2007 5:54 PM

Dropped Netflix too. They never come back for me either. And they have my email! They could have sent me an email that clicks back to my beloved account and movie history. Missed opportunitieeeeeees.

Posted by: NonStopBegonia on September 20, 2007 5:56 PM

Dropped Netflix too. They never come back for me either. And they have my email! They could have sent me an email that clicks back to my beloved account and movie history. Missed opportunitieeeeeees.

Posted by: NonStopBegonia on September 20, 2007 6:07 PM

Maybe the same company Netflix used does direct mail for Business 2.0. Rec'd a "renewal offer" (SECOND REMINDER!!!) with a deadline in the mail about 3 weeks ago.

Mind you, this was a couple weeks AFTER the magazine announced it was folding. And they will still owe me a few issues on my ORIGINAL subscript. So what would i get if I renewed? People magazine!?!?

Posted by: kevin on September 28, 2007 12:05 PM





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