Shoe Divas, Stiletto-Mobile Kick Up Interest In Marshalls Shoes
Far from the world of Sex and the City and closets full of Manolos comes this street campaign for Marshalls which has a team of Shoe Divas dressed in bathrobes sporting shoes the retailer calls stylish. Apparently, they are stylish since Marshalls buyers traveled to Italy to seek them out. The campaign's hook? "An outfit isn't complete without the perfect pair of shoes," so says Marshalls spokesperson Amy Cafazzo.
OK, let's forget the shoes for a minute and talk about that cool, red stiletto mobile that's accompanying the Shoes Divas in DC, Philadelphia, Dallas, Houston and Atlanta. Is there such a thing as a fuck me car? Damn, that thing is hot!
The Shoe Divas, which hit DC this week and are promoting the retailer's Shoe MegaShop, are handing our shoe mitts which contain a drive-to-the-store game piece which can be redeemed at a store to win prizes including a $1,000 shopping spree. And one winner will get one ton of shoes. We thought only Imelda Marcos collected that many shoes. We could be wrong. More images here.