Shoe Divas, Stiletto-Mobile Kick Up Interest In Marshalls Shoes

marshalls_stiletto_car.jpg

Far from the world of Sex and the City and closets full of Manolos comes this street campaign for Marshalls which has a team of Shoe Divas dressed in bathrobes sporting shoes the retailer calls stylish. Apparently, they are stylish since Marshalls buyers traveled to Italy to seek them out. The campaign's hook? "An outfit isn't complete without the perfect pair of shoes," so says Marshalls spokesperson Amy Cafazzo.

OK, let's forget the shoes for a minute and talk about that cool, red stiletto mobile that's accompanying the Shoes Divas in DC, Philadelphia, Dallas, Houston and Atlanta. Is there such a thing as a fuck me car? Damn, that thing is hot!

The Shoe Divas, which hit DC this week and are promoting the retailer's Shoe MegaShop, are handing our shoe mitts which contain a drive-to-the-store game piece which can be redeemed at a store to win prizes including a $1,000 shopping spree. And one winner will get one ton of shoes. We thought only Imelda Marcos collected that many shoes. We could be wrong. More images here.

by Steve Hall    Sep-13-07   Click to Comment   
Topic: Good, Guerilla   

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Comments



Comments

Bathrobes? WTF?

Posted by: B.L Ochman on September 13, 2007 2:10 PM

you're right, B.L. Ochman. but do you think the client would have OK'ed nekkid models? or at least skin tone body suits? i have a feeling that's where the original concept was...

Posted by: Phen Wei Park on September 13, 2007 2:55 PM

Your not far off .. under those bath robes the models had to wear nude panty hose... nude boy shorts... and nude tank top... to accompany the models they hired body guards to watch over them but that did not stop a lot of guys to slip phone numbers or try and phyically pick up the girls as they would hookers. I know one of the models that did the Philly promo and she said the people there were crazy and strange... I think I should have went as a body guard! :-)

Sex Sells I guess but where do we draw the line of what is proper.

Posted by: Brian B on September 23, 2007 9:57 PM

Your not far off .. under those bath robes the models had to wear nude panty hose... nude boy shorts... and nude tank top... to accompany the models they hired body guards to watch over them but that did not stop a lot of guys to slip phone numbers or try and phyically pick up the girls as they would hookers. I know one of the models that did the Philly promo and she said the people there were crazy and strange... I think I should have went as a body guard! :-)

Sex Sells I guess but where do we draw the line of what is proper.

Posted by: Brian B on September 23, 2007 10:05 PM

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