TV Guide, ABC to Shoot Out Promotional Hospital Gowns
ABC and TV Guide are mailing out a branded hospital gown alongside the September 24 issue of TV guide. This is so everyone will get all hyped about the season four premiere of Grey's Anatomy, which rolls back around on the 27th.
Hopefully nobody misinterprets the gesture as a cry for help on the Guide's part.
Comments
Nah, nobody'll figure that out -- Unless you're a creative. Even the Big Wigs still have bottom-dollar signs on their rose-colored glasses, rather than real communication and emotional equity.
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