Advertising's Old-School Tonnage Model Irks Reader
An Adrants reader has some pleading words for those behind the Toyota media buy. "Can't Toyota come up with another commercial to rotate with that stupid 'ran out of gas' ad with the girl laughing at her date? Every day every channel, I'm over it."
Can't the ad industry come up with another method of advertising than the old school tonnage model? Aren't we past that yet? Are we still dumb enough to think people want to see the same crap over and over again? Aren't we smart enough to realize this is chance to go to the client and ask for more money to produce a new commercial every one (except this guy, apparently) will skip over with their DVRs? Aren't we aware the consumer has been burned out since the turn of the century? Aren't we smart enough to come up with something better? Aren't we?