Employs Zoom Feature to Explore British Airways

british airways zoom.png has just prepared a new online campaign for British Airways. Visit Upgrade to British Airways to get the gist.

Using both flash and HTML, users click on the logo and find themselves zooming ever nearer to teeny weeny little images that seemingly make up the bigger picture. Once you get as close as you possibly can to each element, you learn a neat little fact about the British Airways experience.

In the same way the Tin Man subsite loops after about 10,000 scenes or so, images are repeated without hurting the effort much -- meaning you could pretty much sit there clicking forever.

If Tin Man and British Airways are any indication, it seems like Ad-ville is developing a preoccupation with ... what could you call it? Immersion? Digging deep? Life in macro? Vertigo?

by Angela Natividad    Oct-10-07   Click to Comment   
Topic: Brands, Online   

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Anyone else think they were "inspired" by "Information" by Sunoma for Getty Images?

Posted by: Digit.Al on October 10, 2007 6:41 AM


just tried to get to the site, getting a 'cannot find server' message!!


Posted by: Eddie Nelson on October 10, 2007 9:48 AM

Eddie: We just changed out the link. Try now.

Digit.Al: imitation = best form of flattery...?

Posted by: Angela on October 10, 2007 11:18 AM

Reminds me of this TED conference session, too...

Posted by: hGirle on October 10, 2007 2:30 PM

just tried to get to the site, getting a 'cannot find server' message!!

Posted by: markus on October 11, 2007 7:14 AM