Beware Futureselves, Who May Find You -- and Scold You -- About Money
This campaign for Lincoln Financial Group, by 22squared, would be awesome if the sound weren't out of sync, and if they tossed in some comic relief.
Because if our future self came and chatted us up during some critical moment in our lives, we wouldn't just let them go on and on about money. We'd have some questions of our own, including:
- How did you get here?
- Has someone cured cancer?
- When did I get that awful haircut?
The campaign is called "Hello Future." And we have to admit these people are onto something, having too often shelved the IRA in favour of a new pair of jeans.